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Fashion Business Plan

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PATILAD Fashion Ltd Company is into women fashion retail business. It sources and provides brand names and in vogue clothing, shoes, bags and other accessories for ladies.

PATILAD Fashion Ltd is an existing business registered with Corporate Affairs Commission of Nigeria on 4th February 2015.
Form of business:            Limited Liability Company

Owners of business:        Dayo Adetiloye

State of business:              The business is an existing business

Opening days:                      9am -7pm, Monday to Saturday.

Business Development

Consultant:                            Rofiat Omoniyi (MBA)

Hundred And Five Academy

 

Legal Adviser:                        Barrister Oyewumi

Board of Directors:              Rofiat Omoniyi

Adekunle Sule

Adejoke Salami

Qty

Table of content                                                                Page

 

Executive Summary                                                                 3

Business Description                                                               4

Products and services                                                              6

Market Analysis                                                                       7

Competitor Analysis                                                                8

Sales and Marketing Plan                                                       9

Operational Plan                                                                      12

Management plan                                                                    13

Financial Plan and Projections                                             14

 

Executive Summary

PATILAD Fashion Ltd Company is into women fashion retail business. It sources and provides brand names and in vogue clothing, shoes, bags and other accessories for ladies. PATILAD Fashion Ltd is an existing business registered with Corporate Affairs Commission of Nigeria on 4th February 2015.

Our vision is to be among the first 3 largest women clothing retail outlet in Nigeria by 2020.

PATILAD Fashion Ltd carries Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women. We sell branded ladies dresses, shoes, hand bags wrist-watches and other accessories.

Our Marketing strategies is to develop strong relationships with customers by utilizing Style Assessment and offering services to help each woman determine the right clothes for her.

To overcome seasonality concerns, PATILAD Fashion Ltd will carry 20 percent of merchandise in fashion and wardrobe accessories. Additionally, Zanzi Retail Ltd will provide alterations, personal shopping services and special ordering for our customers.

With over 15 years of work experience that is directly relevant to managing and operating a successful clothing boutique, Dayo Adetiloye (MD/CEO) will manage the business to profit.

PATILAD Fashion Ltd looks to bring in annual sales of N41,635,000 in the first year with an operating profit margin of 20%. Gross margins are at 45%, which is 6 percentage points higher than the retail industry average but in line with retail boutique averages.

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