Beauty & Wellness Business Plan in Nigeria

This sample Beauty & Wellness Business Plan In Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc.
The Beauty & Wellness Business is a lucrative business that needs a lot of strategic planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.

Business Description of Beauty and Wellness Business plan in Nigeria

Business: Beauty & Wellness

Industry: Beauty & Wellness Industry

PATILAD Beauty & Wellness Company offers these following products and services: make-up, hair styling, beauty and health product development, spa and detox services, and so many more in Lagos State, Nigeria.

It is widely known that Health and Wellness are important integrals to the mental, physical, economical, and social development of any living being; we are contributing our quota to the development of society.

Problem Statement:

In the bustling metropolis of Lagos State, Nigeria, a myriad of challenges has beset the well-being of its inhabitants. The quest for optimal health and beauty has become a persistent struggle for many, as the demands of daily life take a toll on both mental and physical wellness. In the midst of this bustling city, PATILAD Beauty & Wellness Company recognizes the multifaceted problems plaguing the community and aims to address them comprehensively.

1. Limited Access to Quality Beauty and Wellness Services:

One of the primary issues faced by the residents of Lagos State is the limited access to high-quality beauty and wellness services. Despite the city’s vibrancy, a significant portion of the population struggles to find reliable and professional outlets for services such as makeup, hair styling, spa treatments, and detox services. This scarcity not only hampers individuals’ ability to enhance their physical appearance but also contributes to a sense of neglect in self-care.

2. Inadequate Health and Beauty Product Options:

The availability of authentic and effective beauty and health products remains a concern for many in Lagos. With the market flooded with substandard products, consumers face the risk of adverse reactions and ineffective results. This jeopardizes not only their physical health but also impacts their economic well-being as they invest in products that fail to deliver promised benefits.

3. Unaddressed Mental Health Challenges:

In the hustle and bustle of Lagos, mental health often takes a backseat. Stress, anxiety, and other mental health issues are on the rise, adversely affecting the overall well-being of individuals. The lack of accessible mental health services further exacerbates these problems, leaving many without the necessary support to cope with the demands of modern life.

4. Economic Implications of Unmet Wellness Needs:

Individuals facing challenges in accessing quality beauty and wellness services often find themselves at a disadvantage in social and professional spheres. A lack of grooming and self-care can impact confidence and self-esteem, which, in turn, affects career opportunities and personal relationships. This creates a cycle where unmet wellness needs contribute to economic disparities within the community.

Solution Statement:

PATILAD Beauty & Wellness Company emerges as a beacon of hope, offering a holistic solution to the multifaceted challenges faced by the residents of Lagos State. The company is committed to addressing these issues through a comprehensive array of products and services designed to foster physical, mental, and economic well-being.

1. Accessible and Professional Beauty Services:

PATILAD Beauty & Wellness Company seeks to bridge the gap in the accessibility of high-quality beauty services. By establishing state-of-the-art salons and spas strategically located across Lagos, the company aims to provide residents with easy access to professional makeup, hair styling, spa treatments, and detox services. This not only enhances physical appearance but also contributes to a sense of well-being and self-confidence.

2. Authentic Health and Beauty Product Development:

Recognizing the importance of genuine and effective health and beauty products, PATILAD Beauty & Wellness Company ventures into product development. Through rigorous research and development, the company endeavors to create a line of authentic and result-oriented products, ranging from skincare essentials to dietary supplements. This ensures that consumers have access to reliable products that cater to their diverse wellness needs.

3. Mental Health and Well-being Initiatives:

Understanding the growing concerns surrounding mental health, PATILAD Beauty & Wellness Company integrates mental health initiatives into its service offerings. The company collaborates with qualified professionals to provide counseling and support services, fostering a holistic approach to well-being. By destigmatizing mental health concerns and offering accessible resources, PATILAD aims to contribute to the mental resilience of the community.

4. Economic Empowerment through Wellness:

PATILAD recognizes the economic implications of unmet wellness needs and strives to empower individuals economically. By offering comprehensive wellness packages that include grooming services, mental health support, and personalized wellness plans, the company aims to enhance individuals’ confidence and overall capabilities. This, in turn, contributes to their success in professional and personal endeavors, breaking the cycle of economic disparities.

The benefits of our products and services include:

Improvement in the emotional and physical well-being of our clients
The experiences we give our clients help them reduce the stress level in their body system.
We boost our clients’ self-esteem by enhancing their physical appearance
Our products and services help the human brain function better

My business meets a need and demand for:

The growing demand of skincare demand in Nigeria.
The 77 percent of Nigerian women that uses skin enhancing products – the highest percentage in the world.
Products and services for occasions and events
The removal of toxic materials from the body system

PATILAD Beauty & Wellness started as a result of my study and research into the Beauty and Wellness industry in Nigeria. I understand the current and potential capacity of the market to continue growing over the years, I am plunging into the space to gain an ample market share.

We are dedicated to providing wellness and beauty services for people of all ages. To also make quality products available to our clients that ensures that they maintain a beautiful and healthy image.

Our Services include:

Nails: Manicure, pedicure.
Massage: Relaxing, shiatsu, lymphatic drainage and many other types.
Hair removal: Eyebrows, armpits, groin, and more.
Male shaving: Legs, chest, back, and more.
Makeup session
Spa session
Hair: Smooth and modeled brush for short and long hair.

Our products include

Artificial nails
Skin products
Artificial Eyebrows and pencils
Makeup kit.
Human and synthetic weave-on hair
Detox kit

Objective of PATILAD Beauty & Wellness Business plan in Nigeria

Consumers

To promote unique experiences and feelings through the high quality and uniqueness of our product and service delivery.

Employees

To promote a pleasant work environment, generating opportunities for development, and creating room for personal and collective profit.

With the society

To contribute our quota to the development of our society by providing employment opportunities and skill acquisition programs for young individuals.

Expansion

To expand to 5 major cities across West Africa within our first ten years of operations.

Financial

To maintain a healthy yearly cash flow by paying attention to our receivables.

Goal for the PATILAD Beauty & Wellness Business plan in Nigeria

Our goal is to become the biggest and best wellness beauty delivery app in Nigeria; offering our nails, massage, waxing, detox, and hairbrush products and services to our clients at the comfort of their homes. We will achieve this by leveraging tech solutions such as the creation of mobile apps for bookings.

Vision for the PATILAD Beauty & Wellness Business plan in Nigeria

Our vision is to be recognized as a leading wellness & beauty brand in the local market, identified by our professionalism, quality and excellent customer service, which allows us to be the best option in the market.

Mission for the PATILAD Beauty & Wellness Business plan in Nigeria

Our mission is to provide quality comprehensive wellness and beauty services with a unique touch that exceed our clients’ expectations. Our aspiration is to be a company with sustained growth; innovative and dedicated to serving and helping our clients to look and feel good, with the help of a committed and solid work team.

Success factors for PATILAD Beauty & Wellness Business plan in Nigeria

Investing in customer relationships will increase our sales and also promote loyalty to our beauty salon.
Paying attention to the quality of the products and services we offer, and updating the products and techniques used in your salon are essential factors for the survival of the business.
Being aware of technical and sanitary standards is one of the key success factors in the beauty & wellness industry.
Our brand must be targeted to the niche markets it serves because her reputation comes from the customer’s perception of your business.
Our space and conveniences need to portray the kind of services and products we offer, our customers need to have good perception of our brand from its aesthetics.
Monitoring the health& safety of our team and engaging them in regular training will increase their productivity towards our business and tend to retain our customers.
Attention to financial and inventory controls, as the lack of management planning can be fatal to our business
Our business exists in a market that constantly launches trends. Therefore, diversification is an important key factor for the beauty & wellness industry.
Marketing and advertising the business is very essential. The first step in defining a good promotional strategy is to identify each niche customers we serve, that is, our target audience.

Management Team of the PATILAD Beauty & Wellness Business plan in Nigeria

Temiloluwa Sanyaolu–She has over 15 years’ experience in the Wellness & Beauty industry, she has worked with two of the biggest Beauty & Wellness companies in the world. She has a Masters in operations management in one of the foremost universities in London. She will be handling the company’s operations.

Dayo Adetiloye – (B Agric, MBA, and PMP): He has over 12 years’ experience in the consultancy industry. He is an alumnus of Entreprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He also has a Bachelor’s degree in Agriculture with specialization soil science with masters in business administration. He is a project management professional. He is a strategic partner and our business development strategist.

Toyin Sanya – he has over 4 years’ experience in web and mobile application development. He will be in charge of the company’s technical arm; constantly monitoring and evaluating her website and mobile application.

We offer:

Excellent customer service
Credence and industry expertise
Integration of tech in the beauty and wellness industry

My Management Experience Gathered for the Beauty & Wellness Business in Nigeria

I have more than a decade experience in the Wellness & Beauty industry. I have worked with some of the biggest brands both locally and internationally. I moved across several departments during my work period, learning every detail of the business.

The last position I held was the African regional head for one of the top global players. My period in this position exposed me to the possibilities and challenges that companies in the industry are poised with.

Materials and Machine for Beauty & Wellness Business Plan in Nigeria

Adjustable-Height, Chairs, Mirrors, Shampoo Bowl, Dryers, Rolling Carts, Scissors, Razors, Electric Styling Tools, Towels, Spray Bottles, Hair Cutting Capes, Brushes, Combs, Hand Mirrors, Hair Coloring Instruments, Pedicure Chairs, Nail Polish, Racks, Nail Tips, Cuticle Oil, Acrylic Nails, Files, Acetone, Buffers, Clippers, A Variety Of Nail Polish Colors, Stool For Aestheticians, Reception Desk Stool, Pedicure Ottoman, Magnifying Lamp, Hot Towel Cabinet, Pedicure Cart With Footbath Massager, Facial Steamer, Facial Vacuum/Spray Machine, Manicure Table And Light, Reception-Area Furniture, Rotary Brush Machine, Retail Product Display Unit/Shelves, Massage Table, Reception Desk, Facial Chair, etc.

COMPETITOR ANALYSIS BEAUTY & WELLNESS BUSINESS PLAN IN NIGERIA

People will buy from us because of the following reasons:

A mobile app platform for easy booking
A mobile app platform with the ability to check the outcome of a service and product application
Prompt response to home service & delivery
Automated real-time inventory system
Our clients’ ability to track & monitor product/service delivery

Our major competitive advantages are:

A well designed mobile application for booking and look prediction.
Attention to customer experience and feedback
Experience and expertise of management team.

For the remaining part of this business Plan, including the detailed financial analysis, please call on 08105636015 or 08076359735, 08113205312 or send an email to dayohub@gmail.com.

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