DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
This sample digital marketing agency business plan in Nigeria can be used for government and non – government business grant applications, for bank loan applications, for writing business proposals, in writing business concept notes, for business grant competitions, other competitions, and so on. The digital marketing agency business plan in Nigeria is a highly lucrative business idea, with huge prospects for revenue generation; given the right planning strategy in place. You will need the backing and mentorship of a professional business consultant in Nigeria like Dayo Adetiloye to help you with the planning and execution of the business plan.
BUSINESS DESCRIPTION OF THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
Business: DIGITAL MARKETING AGENCY
Industry: MARKETING
Patilad Advertising Agency Inc. is a Lagos based and world class advertising agency that will be located in Ikorodu. We have been able to secure a standard and well – positioned office facility in a central business district in Ikorodu. We are a digital advertising agency that is set to compete in the highly competitive advertising agencies in Nigeria.
Patilad Advertising Agency Inc. will offer robust digital advertising services to both corporate organizations and individuals. Our core services will revolve around creating advertising campaigns and place the advertisements in digital media platforms and social media platforms like Facebook, Twitter, email marketing, Instagram and so on. At PATILAD Advertising Agency Inc. our clients best interest will always come first, and everything you do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ business needs precisely and completely.
Our workers are going to be selected from a pool of talented and highly creative digital marketing experts in and around Lagos.
We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading advertising agencies in the country.
Problem Statement:
In the dynamic and rapidly evolving landscape of business and commerce, companies face an increasing challenge in reaching their target audience effectively. Traditional advertising methods are no longer sufficient, as the digital era has ushered in a new era of marketing where online presence and engagement are paramount. Many businesses in Nigeria struggle to navigate and harness the power of digital advertising due to a lack of expertise and resources. This creates a significant gap between the advertising needs of these organizations and the available solutions in the market.
Moreover, the highly competitive nature of the advertising industry in Nigeria poses another challenge. Companies often find it challenging to stand out in the crowded digital space and tailor their advertising strategies to suit their unique brand identity and objectives. With the ever-changing algorithms of social media platforms and the continuous evolution of digital marketing trends, staying ahead requires a level of expertise that not all businesses possess.
Solution Statement:
Patilad Advertising Agency Inc. seeks to address these challenges by establishing itself as a world-class digital advertising agency based in Lagos, specifically located in the central business district of Ikorodu. The well-positioned office facility aims to serve as a strategic hub for delivering cutting-edge digital advertising services to both corporate organizations and individuals.
The core solution provided by Patilad Advertising Agency Inc. revolves around the development and execution of comprehensive digital advertising campaigns. These campaigns will be strategically placed across various digital media platforms, including but not limited to Facebook, Twitter, email marketing, Instagram, and more. By leveraging the expertise of a pool of talented and highly creative digital marketing experts in and around Lagos, the agency aims to offer tailored solutions that align with the unique needs and objectives of its clients.
The commitment to putting clients’ best interests first, guided by a set of values and professional ethics, ensures that Patilad Advertising Agency Inc. prioritizes accountability and precision in meeting clients’ business needs. Through this approach, the agency aims to carve a niche for itself in the competitive advertising landscape of Nigeria, providing businesses with the means to navigate and excel in the digital realm.
The Benefits of our Products and Services are;
– Availability of top notch digital marketing advertising services
– Employment opportunities for a lot of people
– Special periodic training for our team members
– Fair and best possible prices
OUR PRODUCTS AND SERVICES
Patilad Advertising Agency, Inc. was established to maximize profits in the advertising agency industry. We want to compete favourably with leading digital marketing advertising agencies in Nigeria and of course throughout the globe, which is why we have put in place a competent team that will ensure that we meet and even surpass our customers expectations.
Our products and services are listed below:
- Advertising services
- Creative services
- Digital marketing
- Public relations services
- Media planning, buying and representation
- Creating advertising campaigns
- Other related media and advertising advisory and consulting services
KEYS TO SUCCESS
DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
The following keys to success will be observed for the digital marketing agency business plan in Nigeria:
- Top quality digital marketing services
- Building trust with clients
- Having a good location in a commercially dense region
- Modern solution and technology
- Highly skilled and creative team
- Consistent power supply
OBJECTIVES OF THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
The following are the objectives of the digital marketing agency business plan in Nigeria;
– To build a well – structured advertising agency that can compete in the highly competitive advertising agencies in Nigeria
– To maintain professional and technical knowledge by attending educational workshops; reviewing professional publications, establishing personal networks, benchmarking state – of – the – art practices, participating in professional societies
– To provide services whose primary goal is to exceed the expectations of our customers
– To achieve net profit in our year one, increasing in year two, by containing costs and meeting sales targets
– To establish our brand throughout the country
GOALS FOR THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
The goals for the digital marketing agency business plan in Nigeria are as follows:
- To launch a hundred new advert campaign every year
- To open branches in the Federal Capital Territory and in Rivers States of Nigeria
- To be among the first five digital marketing agencies in Nigeria
VISION FOR THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
Our vision for the digital marketing agency business plan in Nigeria is; To establish a standard and world-class advertising agency whose services and brand will not only be accepted in Nigeria but also in other parts of the world.
MISSION FOR THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
Our mission is to provide professional and highly creative result oriented advertising services and other related advisory and consulting services that will assist businesses, individuals and non profit organizations in promoting their brand and reach out to a wide range of potential customers all over the globe. We want to build an advertising agency that can favourably compete with other leading brands in the advertising agencies industry.
MANAGEMENT TEAM OF THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
The management team of the digital marketing agency business plan in Nigeria is made up of the following people;
MARTINS ADESOLA: He is the founder and owner of PATILAD Advertising Agency Inc. He graduated from The University of California, Berkeley with a Bachelor of Arts in mass communication and has over thirty years experience which is revolves around branding and advertising, market researching, sales, web designing, digital marketing, graphic designing and business management.
DAYO ADETILOYE: ( B.AGRIC, MBA, and PMP). He has over fifteen years of experience in business management, financial management of business and overall business growth and development. He is an alumnus of the Enterprise Development Centre (EDC), of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner of the company.
We brought to the business;
– Educational skill and practical experience in the digital marketing industry
– The capacity to consistently provide quality service
– Quality advert campaigns and a good understanding of the market trend
– Our staff bring operational, promotional, educational, technical and analytical skills to the business
Read Also: Advertising Business Plan in Nigeria
MANAGEMENT EXPERIENCE GAINED FOR THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
With over thirty years of extensive experience in the digital marketing agency business and with numerous exposure to both the business and practical aspects of services, I have been able to master the technical requirements, financial management, staff recruitments and organizational skills required to give us a good commendation from our clients. My managerial skills has also helped me to put together a workforce for over four years and to coordinate the teamwork in most aspects of the company. I am the CEO of the company and I will be overseeing the day to day activities of the company
MATERIALS AND EQUIPMENTS REQUIRED FOR THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
Starting a digital marketing agency in Nigeria requires careful planning and consideration of the materials and equipment needed to ensure the smooth operation of the business. Here’s a list of essential materials and equipment for a digital marketing agency:
1. Computers and Laptops:
– High-performance desktop computers or laptops for digital marketing professionals.
2. Software:
– Digital marketing tools and software for tasks such as content creation, social media management, SEO analysis, email marketing, and analytics. Examples include Adobe Creative Cloud, Hootsuite, SEMrush, and Google Analytics.
3. Office Furniture:
– Desks, chairs, and other ergonomic office furniture for a comfortable and productive work environment.
4. High-Speed Internet Connection:
– Reliable and high-speed internet connectivity is crucial for efficient online research, communication, and content creation.
5. Website and Domain:
– Development and maintenance of a professional website along with a domain name that reflects the agency’s brand.
6. Graphic Design Tools:
– Graphic design software for creating visually appealing content, such as Adobe Photoshop or Canva.
7. Social Media Accounts:
– Creation and management of social media accounts on platforms like Facebook, Twitter, Instagram, LinkedIn, etc., for both the agency and its clients.
8. Content Creation Tools:
– Tools for creating engaging content, including video editing software, stock photo subscriptions, and content planning tools.
9. Communication Tools:
– Effective communication tools such as video conferencing software, project management tools, and collaboration platforms.
10. Customer Relationship Management (CRM) System:
– CRM software to manage client relationships, track leads, and streamline communication.
11. Printers and Scanners:
– Essential for handling paperwork, contracts, and other documentation.
12. Mobile Devices:
– Smartphones and tablets for on-the-go communication and monitoring of digital campaigns.
13. Backup Systems:
– Reliable backup systems to ensure the security and retrieval of important data.
14. Office Supplies:
– Basic office supplies like notepads, pens, paper, and other stationery items.
15. Payment Processing System:
– Online payment systems to facilitate smooth transactions with clients.
16. Security Software:
– Antivirus software and other security measures to protect digital assets and client data.
17. Training Resources:
– Educational materials and resources for continuous learning and skill development for the agency’s team.
18. Legal Documentation:
– Legal documents, contracts, and agreements needed for client engagements and business operations.
19. Furniture and Decor:
– Aesthetically pleasing and functional furniture along with decor items to create a professional office atmosphere.
20. Networking Equipment:
– Networking hardware such as routers and switches to ensure a stable and secure network within the office.
By investing in these materials and equipment, a digital marketing agency in Nigeria can establish a solid foundation for delivering high-quality services to clients and staying competitive in the dynamic digital landscape.
COMPETITOR ANALYSIS FOR THE DIGITAL MARKETING AGENCY BUSINESS PLAN IN NIGERIA
We receive a lot of clients due to the following reasons;
- We are result driven and able to meet set targets
- We deliver quality services and on time
- Our use of modern solution and technology
- Prompt service delivery
- Excellent customer care services
- Fair and best possible prices
Our three main competitive advantages are;
- Our use of modern solution and technology
- Prompt service delivery
- Excellent customer care services.
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