Ice cream Business Plan in Nigeria
Ice cream Business Plan in Nigeria
This sample Ice cream Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept notes, Competitions, etc. The ice cream business is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
Business Description of Ice Cream Business Plan in Nigeria
Business: ICE CREAM
Industry: Confectionery (Ice Cream Business plan in Nigeria)
PATILAD Ice cream is a standard and registered ice cream production company based in Egbeda, Lagos state. Our ice creams are made in a clean and highly hygienic environment by trained professionals. We offer varieties of ice cream flavors, such as chocolate, vanilla, strawberry, and different quantities.
Almost everybody on the earth consumes ice cream, but mainly children; therefore, our targeted audience are children, teenagers, youth, and young adults.
We are aware of the competitors in the industry, and we have in place the necessary strategies that will give us an edge in entering the market, attracting and retaining our customers, and having recurring customers.
Market Research:
The demand for Ice cream is rapidly increasing. The ice cream market in Nigeria registered a growth of 8.52% to reach 15,853 Million naira in 2018. The average consumption per capita in value terms reached 2.24USD per capita (in retail prices) in 2015. Until 2025, the ice cream market in Nigeria is forecast to reach 1.75 billion USD at retail prices, thus increasing at a CAGR of 15.8% per annum for the period 2020-2025. A close watch of events in the industry reveals that the industry has profited from increased demand over the last half a decade.
The business will build a brand around the exceptional quality and affordability of its products. Our online presence will increase our marketing online in the form of a good website. We post the best offers on social media sites, including Facebook pages, Instagram, Twitter, and so on, to promote our products.
We have delivery service options for our customers, and our outlet is well secured with the various payment options. We will ensure that all our customers are given first-class treatment whenever they visit any of our chains of outlets.
We ensure that we registered our business with NAFDAC and other necessary regulatory bodies.
The benefits of our products and services are;
- Availability of a variety of nutritious, tasty, and flavored Ice cream: Customers can enjoy a diverse selection of delicious and nutritious ice cream flavors, providing them with tasty treats that cater to their preferences and dietary needs.
- Employment opportunities: PATILAD Ice Cream creates job opportunities within the community by hiring staff for production, sales, delivery, and other roles, contributing to local economic growth and providing livelihoods for individuals.
- Unique, delicious Ice cream: Our ice cream stands out for its unique flavors and delicious taste, offering customers a memorable and enjoyable culinary experience with each scoop.
- Fair and lowest possible prices: PATILAD Ice Cream offers its products at fair and competitive prices, ensuring affordability for customers while maintaining high quality, allowing more people to enjoy premium ice cream without breaking the bank.
Our products and services
PATILAD Ice cream will utilize only the highest quality products from the most reputable supplier in and outside the country. We ensure that we produce consistently and efficiently to satisfy our customers. Patilad will also offer discount prices to wholesalers and retailers. Our products and services are as follows:
- Varieties of flavored Ice Cream: PATILAD Ice Cream offers a diverse range of flavored ice cream to cater to different tastes and preferences. From classic flavors like vanilla and chocolate to more unique and innovative options such as strawberry cheesecake or mint chocolate chip, customers can enjoy a wide selection of delicious treats.
- Online ordering and home delivery: To provide convenience to customers, PATILAD Ice Cream offers online ordering through its website or mobile app. Customers can browse through the available flavors, place their orders, and have their favorite ice cream delivered straight to their doorstep. This service ensures that customers can enjoy their favorite treats without leaving the comfort of their homes.
- Sale to wholesalers and retailers: PATILAD Ice Cream also caters to wholesale and retail businesses by offering its products for sale in bulk. Wholesalers and retailers can purchase PATILAD Ice Cream products at discounted prices, allowing them to stock their shelves with high-quality ice cream to meet the demand of their customers. This service enables partnerships with businesses across various channels, expanding the reach of PATILAD Ice Cream products.
- Training: Recognizing the importance of product knowledge and quality service, PATILAD Ice Cream provides training opportunities for its staff and partners. Whether it’s training on product handling and storage, customer service skills, or marketing strategies, PATILAD ensures that its team members are equipped with the necessary skills and knowledge to deliver exceptional service to customers. By investing in training, PATILAD Ice Cream maintains high standards of quality and professionalism throughout its operations.
These products and services demonstrate PATILAD Ice Cream’s commitment to offering high-quality products, convenience, accessibility, and continuous improvement to meet the needs of its customers and partners.
Keys to Success
Our keys to success at Patilad Ice Cream include:
- Quality and excellent service.
- Reliability and quality assured standard.
- An excellent retail location for walk-in customers
- Modern machinery and technology
- Affordable pricing
- Qualified and experienced staff.
- Power supply – for smooth and consistent production
The objective for Ice Cream Business Plan in Nigeria
- To produce varieties of unique, delicious Ice Cream up to 50,000 pieces in year one.
- To establish a relationship with bulk purchasers or dealers to reach far places in Nigeria
- To establish our brand in major cities’ hearts via our branded mobile partnerships with supermalls, stores, and the likes.
- To achieve a net profit in year one and meeting sales goals
- To provide quality sales service and products at fair and best possible prices
Goal for the Ice Cream Business Plan in Nigeria
To provide flavored Ice Cream of quality standard and to set a pace in the Confectionery industry in Nigeria
Vision for the Ice Cream Business Plan in Nigeria
Our vision is to be a leading Ice Cream brand in Nigeria, reaching every part of the nation and beyond.
Mission for the Ice Cream Business Plan in Nigeria
Our mission is to provide rich and nutritious ice cream with unique flavors available in supermarkets, grocery stores across Nigeria and other African countries.
Read Also: Eatery Business Plan in Nigeria
Ice cream Business Plan in Nigeria
Management Team of the Ice Cream Business Plan in Nigeria
Emmanuel favor- She is the founder and owner of PATILAD Ice cream. She is a professional Chef with over ten years of hands-on experience in the confectionery industry, working for some of the leading brands in Nigeria. She obtained a BSc in Food Science and a certificate from the Chefs Royal Academy Lagos.
Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
Oluwabusuyi Ayodele: He is in charge of sales and marketing, packaging, and distribution. He obtained a BSc in Marketing from Obafemi Awolowo University.
We brought to the business:
- Academic skill and practical experience in Ice cream
- Capacity to consistently provide outstanding service.
- Quality processed product and a good understanding of the market trend.
- Our staff brings operational, marketing, and promotional skills to the business.
Management experience gained for the Ice cream Business Plan in Nigeria
With over ten years of experience in the production Industry and numerous exposure to both the scientific and practical aspects of services, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things necessary to give the industry good commendation from our clients.
My managerial skill has also helped put together a workforce for over 5 years, which will also help me coordinate the teamwork in most aspects of the company.
I am the CEO of the company overseeing the day-to-day activities of the business.
Materials and Machine for Icecream Business Plan in Nigeria
Ice cream dipping cabinet, merchandising case, drop-in ice cream bar freezer, reach-in freezer, walk-in freezer, ice machine, ice cream dispenser, ice cream cone dispenser, toppings dispensers, syrup pumps, chairs, tables, countertops, point of sales system, menu board, hand sinks, blenders, dishwashing units, cleaning supplies, ice cream cone holders.
Competitor Analysis for Ice Cream Business Plan in Nigeria
People buy from us because of the following reasons:
- Variety of nutritious, tasty, and flavored Ice Cream: Our ice cream business offers a wide range of nutritious, tasty, and flavored options, appealing to diverse customer preferences and dietary requirements, thus attracting more buyers.
- Rich and creamy ice cream: Customers are drawn to our ice cream for its rich and creamy texture, providing a luxurious and satisfying indulgence that sets us apart from competitors.
- Efficient production system: We maintain an efficient production system that ensures consistent quality and timely delivery, allowing us to meet customer demand promptly and effectively, enhancing our reputation and customer satisfaction.
- Affordable prices and discount offers: Our ice cream is priced competitively, and we regularly provide discount offers, making our products accessible to a broader market segment and encouraging repeat purchases, thus driving sales and fostering customer loyalty.
Contact Us:
For the remaining part of this business plan, including the detailed financial analysis, call me on 08105636015 or 08076359735 or send me an email at dayohub@gmail.com.
We help institutions and organizations write concepts, implement business plans, and train business Plan writing in Nigeria.
We can help you write a detailed, strong, and winning business Plan for any use.
Call me on 08105636015, 08076359735 or Send me an email at: dayohub@gmail.com.
Click here to access your Free Gift on How to Secure Funding for your business in Nigeria and other business opportunities and information to help you discover, develop and fulfill your business potential.
Related