Makeup artist Business Plan in Nigeria
Makeup artist Business Plan in Nigeria
This sample Makeup Artist Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Note, Competitions etc. Makeup artist Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
Business Description of Makeup Artist Business Plan in Nigeria
Business: MAKEUP ARTIST
Industry: Cosmetology (Makeup artist Business plan in Nigeria)
Patilad Makeup artist is a new makeup studio located at Victoria Island, Lagos. We offer full makeup services and training to our customers and other services in our businesses.
Patilad Makeup studio is a top-notch studio; with our professional makeup artists, we are sure to give our clients the best of the best to our clients. All our products are carefully selected to suit each of our customers’ skin, and our studio is convenient for our clients. We welcome walk-in clients into our studio, and we receive client orders online via our website, calls, and WhatsApp chats, and do home delivery. Our prices range from party rockers, bridal makeup, photoshoot makeup, birthday makeup, bridal shower, baby shower, and many more.
We aim to offer our products and services at a competitive price to meet the demand of the middle-to higher-income local market area residents. The Makeup artist industry in Lagos is experiencing exponential growth, which causes an increase in demand.
The clients are in search of a professional makeup artist and a relaxing atmosphere to do their makeup. We at patilad have made this available to all our clients. The makeup artist business is indeed lucrative because it is a fact that most people all over the world make use of Makeup artists for one thing or the other. Our competitive edge also lies in the fact that we make available varieties of products which our customers are free to choose. Our excellent customer service, various payment options, and highly secured facility will serve as a competitive advantage. In the nearest future, we will ensure that we establish more branches across multiple cities in Nigeria.
The benefits of our products and services are
- Professional makeup artists are available for all clients.
- Customers have the privilege to choose the products they want.
- Superior and personalized customers’ attention.
- Outstanding customer service
- Fair and lowest possible prices.
Our products and services
PATILAD Makeup artist is into professional makeup and gele training. We are into this business to make a profit and o meet the ever-growing need of experienced makeup artists in the industry. Our products are at different prices depending on the kind of occasion and either studio or home service. Our fees are made suitable for all categories of people, low income to high-income earners. We have a training arm where we train people on how to run a successful Makeup artist business. Our products and services are highlighted below:
- Walk-in Studio Makeup: Our walk-in studio makeup service offers clients the convenience of professional makeup application in a dedicated studio environment. Customers can visit our studio at their convenience and avail themselves of our expertise for various occasions such as weddings, parties, or professional photo shoots. Our trained makeup artists use high-quality products to enhance clients’ natural beauty and achieve their desired look.
- Home Service Makeup: For those who prefer the comfort and convenience of their own space, our home service makeup option brings professional makeup artistry directly to the client’s doorstep. Whether it’s for a special event or a regular makeup routine, our skilled artists travel to the client’s location equipped with all the necessary tools and products to provide personalized makeup services in the comfort of their home.
- Gele Tying: In addition to makeup services, we specialize in gele tying, a traditional Nigerian headgear artistry that complements various cultural and formal occasions. Our experienced gele artists skillfully craft intricate head wraps using different fabrics and styles to suit the client’s preference and occasion, adding an elegant touch to their overall look.
- Training: We offer comprehensive training programs for aspiring makeup artists who want to build successful careers in the industry. Our training arm provides hands-on instruction, covering essential techniques, product knowledge, client interaction, business management, and marketing strategies. Through our training, individuals gain the skills and confidence needed to excel in the competitive field of makeup artistry and establish their own thriving businesses.
- Consultancy Service: For established makeup artists or those looking to enhance their skills and business operations, we offer consultancy services tailored to their specific needs. Our experienced professionals provide personalized guidance, advice, and support to help clients overcome challenges, optimize their workflow, expand their clientele, and elevate their overall performance and profitability in the makeup industry.
Keys to Success
The keys to success for the Makeup artist business include:
- Quality Product: Quality products are essential for a makeup artist business to deliver excellent results and ensure client satisfaction. This includes using high-quality makeup brands and tools that enhance the overall look, longevity, and comfort of the makeup application. By investing in premium products known for their performance, durability, and safety, a makeup artist can achieve superior outcomes, earn the trust of clients, and establish a reputation for excellence in the industry.
- Professional Makeup Artists: The expertise and skill of the makeup artists play a crucial role in the success of the business. Professionalism encompasses not only technical proficiency in makeup application but also interpersonal skills, punctuality, hygiene standards, and the ability to understand and fulfill clients’ needs and preferences. By employing trained and experienced makeup artists who stay updated on the latest trends and techniques, the business can consistently deliver high-quality services that exceed clients’ expectations and foster long-term relationships.
- A Standard Makeup Studio: A well-equipped and aesthetically pleasing makeup studio provides a conducive environment for delivering top-notch services and enhancing the overall customer experience. A standard makeup studio should be spacious, well-lit, and properly ventilated, with comfortable seating areas and adequate facilities for makeup application, skincare preparation, and client consultations. By maintaining a clean, organized, and professionally designed studio space, the business can create a positive impression, inspire confidence, and attract clientele seeking a premium makeup experience.
- Competitive Pricing: Setting competitive pricing strategies is crucial for attracting customers and sustaining profitability in the competitive makeup industry. While offering quality services and products, it’s important to strike a balance between affordability and profitability. Pricing should reflect the value provided, taking into account factors such as the skill level of the artists, the quality of products used, the level of personalized service offered, and the overall experience provided to clients. By conducting market research, analyzing competitors’ pricing strategies, and adjusting pricing to align with market demand and customer expectations, the business can remain competitive while maximizing revenue and profitability.
Objective for Makeup Artist Business Plan in Nigeria
- Become the best choice make artist in our location and environs
- Have at least 70% of recurring customers
- Be among the top 10 rated Makeup artists in 2025
- To offer excellent customer service
Goal for the Makeup Artist Business Plan in Nigeria
To be known as one of the five (5) top Makeup artists within the next five years.
Vision for the Makeup Artist Business Plan in Nigeria
As a standard Makeup Artist company, our vision is to become the number one choice in Victoria Island and be amongst the top two (2) leading Makeup artist companies in Lagos State before our 10th anniversary.
Mission for the Makeup Artist Business Plan in Nigeria
- To establish Patilad Makeup artist as an essential brand in the industry.
- To offer quality and professional makeup to all our clients at affordable rates
- To ensure we meet our customer’s satisfaction
- To build students to become professionals in make up
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Makeup artist Business Plan in Nigeria
Management Team of the Makeup Artist Business Plan in Nigeria
Tajudeen Olanrewaju- He has over 10 years’ experience in Makeup artist and Gele tying. He is a professional in the industry having worked with top makeup arist, including house of tara, evolve makeup, and regal makeover. He will be in-charge of day to day activities of the business.
Mr Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years’ experience in business management, business start-up dynamics, financial management of business and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
Adunni Ojuloge: She is a professional makeup and gele artist with over 9 years’ experience in the industry. She has attended several trainings, seminars and makeup fairs. She is in-charge of sales, marketing and trainings.
We brought to the business:
- Practical experience in Makeup artist business.
- Professionalism in the Industry
- Quality makeup product and good understanding of the market trend.
- Our staff brings operational, marketing and promotional skills to the business.
Management experience gained for the Makeup Artist Business Plan in Nigeria
With over 10 years’ experience in Makeup artist business and numerous exposure to practical aspect of services, I’ve being able to master the technical requirements, financial management, staff recruitment and organization skills among other things necessary to give the industry good commendation from our clients.
My managerial skill has also helped put together a workforce for over 5 years, which will also help me coordinate the teamwork in most aspects of the company.
I am the CEO of the company overseeing the day-to-day activities of the business.
Materials and Machine for Makeup Artist Business Plan in Nigeria
A large space, industrial generator, lighting, mirror, table, chairs, washing sink, cleaning materials, brushes, powders, lipsticks, eye shadows palettes, makeup bag, setting spray, moisturizer, micellar water, setting powder, eye shadow primer, eye pencil, eyelashes, mascara and so on.
Competitor Analysis for Makeup Artist Business Plan in Nigeria
People buy from us because of the following reasons:
- Professional makeup artist
- Highest-quality Makeup products
- Convenient makeup studio and relaxing atmosphere
- Excellent customer service
- Various payment options
- Fair and best possible prices and discount offers.
Our three major competitive advantages are:
- Highly trained professional makeup artist
- Affordable but excellent desirable products.
- Fair and best possible prices and discount offers.
For the remaining part of this business plan, including the detailed financial analysis, call me on 08105636015 or 08076359735 or send me an email at dayohub@gmail.com.
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