Nigerian Bottling Company Limited (NBC)
Nigerian Bottling Company Limited (NBC)
Today, bottling companies are taking over in terms of profit. They are not only making a cool profit; they are recycling their bottles for reuse. You might begin to wonder what the bottling company is all about at this rate. I will not leave you out on the gist; a bottling company is a commercial industry whose output is bottling beverages for distribution.
Then, what is Nigerian Bottling Company? Nigerian Bottling Company Ltd (NBC) was incorporated in November 1951 as a subsidiary of the Leventis Group with the franchise to bottle and sell products of The Coca‑Cola Company in Nigeria. The company is based in Ebute-Metta, Lagos, and has 13 bottling plants, 28 commercial territories, and 57 distribution terminals.
Also, NBC has the franchise to market Fanta, Sprite, Schweppes, Ginger Ale, Limca, Krest, Parle Soda, and Five Alive. In 2000, NBC became a member of the newly formed Coca‑Cola Hellenic Bottling Company S.A. (an anchor bottling group with operations in 28 countries worldwide.) In November 2011, NBC became the first Nigerian company to receive the Food Safety System (FSSC 22000) certification.
NBC has eleven bottling facilities in Nigeria which provide supplies to various depots for further distribution to wholesalers and suppliers. NBC has established or acquired factories producing raw materials in its supply chain. It established a maize farm at Agenebode, Edo State, to produce fructose syrup, acquired interest in Crown cork facilities in Ijebu Ode, and a glass-making factory in Delta State. The Nigerian Bottling Company (NBC) also partners with other beverage businesses such as Monster Energy, Edrington, and Brown-Forman to sell their products.
The supply chain director of the NBC, Chantoumakos, relishes the Nigerian Bottling Company’s central role in Coca-Cola Hellenic’s global strategy. “Coca-Cola Hellenic operates in 28 countries, offering opportunities to live and work in very different markets and societies. The company is built on strong values that remain the foundations of the group today. Working for Coca-Cola Hellenic combines the feeling of ownership of a family company with the breadth, depth, and international scope associated with working for a blue-chip company,” he asserts. “The Nigerian Bottling Company is the heart of Coca-Cola Hellenic – it’s where it all started back in 1951. It’s the group’s only African operation, which gives us a unique position in the company portfolio. Special market conditions and a tough operating environment are coupled with huge growth opportunities.” The company operates in eight plants across the country, in Lagos, Maiduguri, and Port Harcourt.
Vision
Sarcastically, an English adage says, “there is no man without a vision” here, there is no bottling company without a vision. The vision of Nigerian Bottling Company is to lead and also grow with customers by ensuring the availability of beverages for every occasion around the clock. To deliver this, NBC introduced a new strategy in 2019, Growth Story 2025.
This was built on five key pillars of growth, underpinned by Growth Mindset Values and guided by ambitious targets. NBC’s growth mindset values are: Winning with customers; Nurturing our people; Excellence; Integrity; Learning, and Performing as one. Nigerian Bottling Company (NBC) are devoted to growing every customer and delighting every consumer 24/7 by nurturing passionate & empowered teams of people while enriching our communities & caring for the environment.
NBC aims to be the preferred business partner of the more than 450,000 shops, restaurants, supermarkets, discount chains, and other businesses which sell our beverages. They work collaboratively with them, helping them to grow their businesses.
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Nigerian Bottling Company Limited (NBC)
Strengths
Coca-cola’s bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintaining a local approach. The bottling companies are locally owned and operated by independent business people like the Nigeria Bottling Company, who are authorized to sell the company’s products. Consequently, and additionally, it’s Coke’s international popularity. The company is known throughout the world. People from all over the world purchase and drink the different products it has. The company uses sponsorship, television, magazine, the internet, and other media to inform people of its products, which are attractive enough to entice people to buy. They use catchy slogans that echo in the mind long after you’ve heard them. They don’t mind spending billions on advertisements which pays off judging from the enormous growth over time.
Weaknesses
A weakness of the company is the health issues concerning their products. It affects the teeth, it also has sugar, and being addicted to coca-cola has consequences because it can cause health problems when taken regularly, especially to children.
Contributions
In addition to working towards a zero-waste plastic packaging solution and creating a cyclical supply chain for plastic production, Nigerian Bottling Company contributes to also expanding its use of more sustainable options in the form of glass and aluminum cans. In addition to being a moving force behind Nigeria’s food and beverage industry embracing more sustainable packaging strategies, the Nigerian Bottling Company is also dedicated to contributing to the region’s development of quality of life.
Nigerian Bottling Company Limited (NBC)
Awards
On February 21, 2017, in Abuja, Nigerian Bottling Company Limited (NBC) was awarded the outstanding National Productivity Order of Merit (NPOM) Award by His Excellency Muhammadu Buhari, President, and Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria.
Also, at the Guardian Manufacturing Excellence Awards, which held in Lagos, the Nigerian Bottling Company (NBC) was recognized and presented the award of “Soft Drink Manufacturing Company of the Year, 2017” by The Guardian Newspaper, one of the foremost media organizations in Nigeria in collaboration with the African Development Studies Centre.
The HR People Magazine Awards awarded Nigerian Bottling Company Ltd (NBC) the coveted Outstanding Talent Strategy Award. The annual award celebrates outstanding achievements and excellence in the HR profession in Nigeria.
Conclusion
The company, NBC, is in a strong competitive position, and it can continue at its current pace successfully as it has done well for more than a century now. Optimistically, the Nigerian Bottling Company will continue to live up to its tradition of excellence within the market by incorporating digital technologies that allow it to meet demands sustainably.
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