Supermarket Business Plan in Nigeria
Supermarket Business Plan in Nigeria
This sample Supermarket Business Plan in Nigeria can be used for Grant Applications, Bank Loans, Proposal writing, Business Concept Notes, Competitions, etc. Supermarket Business Plan is a lucrative business that needs a lot of strategic Planning to start and a business coach like Dayo Adetiloye to help you start the Implementation.
Business Description of Supermarket Business Plan in Nigeria
Business: SUPERMARKET
Industry: SUPERMARKET (Supermarket Business plan in Nigeria)
Patilad Supermarket is a new supermarket located in Ikoyi, Lagos state. We retail durable and non-durable products from top manufacturers, our prices are affordable, and our customer care is second to none.
The Retail industry is an important sector of Nigeria’s economy, which generates a large sum of well over N100 trillion annually from more than a million supermarket outlets scattered all around Nigeria. The industry is indeed immense. The supermarket industry is profitable, and it is open for any aspiring entrepreneur to come in and establish their business.
Patilad Supermarket will ensure that all our customers are given first-class treatment whenever they visit. We have CRM software that will enable us to manage a one-on-one relationship with our customers no matter how large the numbers of our customers’ base may grow. We will ensure that we get our customers involved in selecting brands that will be on our racks and when making some business decisions.
Unique selling point:
Patilad Supermarket is committed to satisfying customers by providing a broad selection of high-quality and competitively priced products as well as exceptional customer service. Our focus is to create an environment that is warm, friendly, and clean. The suppliers of Patilad Supermarket are also partners in the company’s success, and we expect the same in return. It is our responsibility to be active stewards in our communities and to promote local involvement.
We want to compete favorably with the foremost supermarket companies in Nigeria, which is why we have a competent quality assurance team that will ensure that any product and service rendered meet and even surpass our customers’ expectations.
So that our customers will feel secure, we will ensure security systems are available to monitor everyone that enters the Supermarket. This will cut down on loitering and ensure the safety of both employees and customers. Our target market is the low-income to higher-class earners in our community. These include working class individuals, adults, students, households, business people, men, and women.
The benefits of our products and services are
- The availability of various goods to meet the need of our customers
- Provision of quality goods and products
- Excellent customer care services.
- Lowest possible prices.
Problem Statement:
The retail industry in Nigeria, particularly the supermarket sector, is vast and generates significant revenue annually. However, amidst the numerous outlets, there is a notable gap in the market in terms of providing a comprehensive and customer-centric shopping experience. The existing supermarkets may lack a personalized approach to customer service, fail to actively involve customers in product selection, and may not prioritize community involvement. Additionally, there is a need for enhanced security measures to ensure the safety of both customers and employees.
Solution Statement:
Patilad Supermarket aims to address the identified problems by offering a unique and customer-focused shopping experience in the heart of Ikoyi, Lagos state. The supermarket’s commitment to excellence is reflected in its use of CRM software to establish and maintain one-on-one relationships with customers, actively involving them in product selection and business decisions. Patilad Supermarket prioritizes quality and affordability in its product selection, ensuring a broad range of durable and non-durable goods to meet the diverse needs of its target market.
To enhance customer satisfaction, the supermarket emphasizes exceptional customer care services, creating a warm, friendly, and clean environment for shoppers. Recognizing the importance of community involvement, Patilad Supermarket views its suppliers as partners and actively engages in local stewardship. Moreover, the implementation of robust security systems addresses concerns related to loitering and ensures the safety of everyone within the supermarket premises.
In summary, Patilad Supermarket’s solution involves redefining the supermarket experience in Ikoyi by prioritizing customer relationships, product quality, affordability, community engagement, and security. Through these initiatives, the supermarket aims to compete favorably with leading industry players and cater to the diverse needs of the low-income to higher-class earners in the community.
Our Products and Services
Patilad Supermarket was established to maximize profit in the supermarket industry. We will have a wide range of durable goods and non – durable goods at affordable prices in our store. We will ensure we go all the way to make available varieties of goods and products from top manufacturing brands in Nigeria and beyond. Our products are as follows;
- Provisions (Milk, Milo, golden morn, etc.)
- Fresh and frozen foods (meats, fish, chicken, etc.)
- Fruits and vegetables
- Dairy products
- Clothes
- Home furnishings and appliances
- Beauty/makeup products
- Pieces of jewelry
- Drugs and health products
- Children’s toys and baby stuff
- Consultancy services
Keys to Success
The keys to success for the Supermarket business include:
- Good retail location in a residential/business area.
- High and neat environment
- Maintain low operating costs
- Availability of good products
- Good security system
- Competitive pricing.
Objectives for Supermarket Store Business Plan in Nigeria
- To achieve profitability by September in the first year.
- To increase sales by at least 150% at the second year
- To launch five (5) new distribution outlets in the fourth year.
- Boost image and awareness by establishing baseline customer satisfaction of 100%.
The goal for the Supermarket Business Plan in Nigeria
To be among the first five supermarket companies in the next 10 years.
Vision for the Supermarket Business Plan in Nigeria
To be the leading brand name in the supermarket industry through its excellent low-cost product offering and efficient delivery network.
Mission for the Supermarket Business Plan in Nigeria
Patilad Supermarket’s mission is to establish a standard supermarket that provides a wide range of goods/products from top manufacturers and brands at affordable rates.
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Supermarket Business Plan in Nigeria
Management Team of the Supermarket Business Plan in Nigeria
Adeyan Omowumi has over nine years of experience in the Supermarket industry, having worked for some leading brands in Nigeria. She has a B.Sc. in Business Administration from the University of Lagos (UNILAG). She is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS).
Mr. Dayo Adetiloye – (B. Agric., MBA, and PMP): He has over 15 years of experience in business management, business start-up dynamics, financial management of business, and overall business growth and development. He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan African University (PAU). He is our business development strategist and a strategic partner.
Afolabi Eniola: He is in charge of marketing and sales. He has over seven years in marketing. He has a BSc in Marketing from Kwara State University (KWASU).
We brought to the business:
- Academic skill and practical experience in the Supermarket business.
- Capacity to consistently provide high-quality goods and products all year round.
- Good understanding of the market trend.
- Our staff brings operational, marketing, and promotional skills to the business.
Management experience gained for the Supermarket Business Plan in Nigeria
With over seven years of experience in the Supermarket business and numerous exposure to both the scientific and practical aspects of owning a supermarket, I’ve been able to master the technical requirements, financial management, staff recruitment, and organization skills, among other things necessary to give the industry good commendation from our customers.
My managerial skill has also helped put together a workforce for over 5 years, which will also help me coordinate the teamwork in most aspects of the company.
I am the CEO of the company overseeing the day-to-day activities of the business.
Materials and Machine for Supermarket Business Plan in Nigeria
POS terminals, computers, Store facility, furniture, provisions, shelves, freezers, cutlery & food prep tools, slicers, display cases, plastic bags, mannequins, weighing scales, sinks, dishwasher, oven, deep fryer, etc.
Competitor Analysis for Supermarket Business Plan in Nigeria
People buy from us because of the following reasons:
- The availability of various goods to meet the need of our customers
- Excellent customer care services.
- Provision of quality goods and products
- Fair prices and discount offers.
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Three Key Competitive Advantages of Patilad Supermarket:
- Diverse Product Range for Comprehensive Customer Satisfaction: Patilad Supermarket distinguishes itself by offering a diverse and extensive selection of goods to cater to the varying needs of our customers. From durable products to non-durables, our shelves are stocked with top-quality items sourced from reputable manufacturers. This comprehensive product range ensures that patrons can find everything they need conveniently under one roof, enhancing their overall shopping experience.
- Exceptional Customer Care Services: At Patilad Supermarket, we prioritize building lasting relationships with our customers through outstanding customer care services. Our staff is trained to provide personalized assistance, ensuring that each customer feels valued and attended to. The implementation of CRM software enables us to manage one-on-one relationships, allowing us to understand and meet the unique preferences of our diverse customer base. Whether it’s product inquiries, assistance with selections, or addressing concerns, our customer care team is committed to delivering a seamless and positive experience.
- Competitive Pricing and Discount Offers: We recognize the importance of affordability in today’s economic landscape. Patilad Supermarket is committed to offering fair prices across our product range, ensuring that our customers receive value for their money. Additionally, we regularly provide enticing discount offers on various items, making quality products accessible to a broader demographic. By maintaining competitive pricing and introducing attractive promotions, we not only enhance customer loyalty but also remain a preferred choice for cost-conscious shoppers.
These three significant competitive advantages collectively position Patilad Supermarket as a market leader, providing a one-stop shopping destination that combines product variety, exceptional customer care, and affordability. Our commitment to these pillars reflects our dedication to surpassing customer expectations and solidifying our position in the highly competitive retail landscape of Ikoyi, Lagos State.
Contact us:
For the remaining part of this business plan, including the detailed financial analysis, call me on 08105636015 or 08076359735 or send me an email at dayohub@gmail.com.
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Call me on 08105636015, 08076359735 or Send me an email at dayohub@gmail.com.
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