7 Reasons Why Digital Marketing Agencies Are Growing in Nigeria
Every business needs marketing to grow. It has become a fact that a company’s progress and expansion is solely dependent on marketing strategies with the help of different mediums. The survival of an organization depends on the profits it is making, and no company can ever secure profits without taking marketing into consideration. This explains why companies all over the world invest billions yearly on marketing.
Since the invention of the first digital media, marketing methods are in a phase of a continuous overhaul. Door to door, newspaper, flyers, loudspeakers, radio, and television were the best methods companies used to market their products and services. Since then, the internet had a superlative influence on every characteristic of digital marketing. From every age group to every culture, and to every religion, marketing has no boundary or exception.
Digital Marketing Agencies all over the world have invested more than $95 billion USD the previous year. It is also predicted that these budgets will increase by 14% this year. The biggest marketing advertisers are completely shifting their businesses and focus on the online digital marketing platforms.
Not only digital marketing agencies can benefit from marketing their services, they can also enhance sale by providing a competition stage to their competitors. Just for an instance, if a travel agency wants to provide a lucrative offer to get more customers, by offering a flight comparison to all in order to determine the find cheapest flights, they will certainly gain an edge over their competitors.
But a debate can arise that the world is still not ready to shift focus on online and digital marketing as there are some places with no internet connection. To them, we can say that even though it will take some time, but we are headed in the digital marketing direction. For the sake of this argument, we can discuss the growth of digital marketing agencies in the developing country of Nigeria, which is in Africa.
Following are seven reasons why digital marketing agencies are expanding and growing in Nigeria.
- Characteristics of Digital Marketing:
Unlike traditional marketing in this country, digital marketing has now a clear future as it is interactive and consumer driven. Due to this, Digital marketing agencies are currently on the rise in Nigeria. Consumers can provide a feedback to the seller, which enables companies and dealers to work on their products. If they won’t improve their products, they simply face negative feedback and subsequently incur losses in the local market. This backlash can also affect them on an international level, as digital media is worldwide. Exposure can lead to a better performance on the domestic and international level.
One of the best things digital marketing agencies can do is to measure the element of effort and work that is needed to be put into consideration before launching a campaign. Traditional marketing agencies in Nigeria worked on the principle of guesses, and they didn’t know the right platforms to target the right audience.
With digital marketing, agencies know which customer to target and what social media to use to produce the best results. This can also help them to track their efficiency, identify the requirements in the work, and acknowledge a result.
- Fixed targeting:
Just like anywhere else in the world, fixed and precise targeting is being practiced by Nigerian Digital Marketing Agencies. It is one of the best aspects of digital marketing that it enables you to avoid marketing waste by specifically targeting the right audience. It can also help you analyze the right time to start a campaign at the right place.
You can determine the behavior and mindset of the user with the landscape of online marketing. They can determine which websites have the unusually high amount of traffic, where they are more socially active, where do they talk about the specific product, and do they make their purchase from.
Fixed targeting has set up an unparalleled and extraordinary access to consumer, along with opening doors to marketing divisions, and subdivisions. It also helped and encouraged personalization, which was not possible before the introduction of Digital Marketing agencies in Nigeria.
With only a limited budget at your disposal, you can make amazing gains and reach a wider audience with digital marketing. So for this reason, Digital marketing agencies in Nigeria are on a growth as they just need a limited investment with numerous profits.
With the growth of digital media in Nigeria and other African developing countries, digital marketing agencies are a great way to capture the market and start a business.
- Healthy Return on Investment:
Return on Investment or ROI is one of the biggest benefits of digital marketing. Although it is quite similar to the beaches and other advantages we have discussed earlier in this article, it is completely measured separately. Digital marketing agencies in Nigeria avoid marketing waste by targeting only the relevant audience with a great level of accuracy. They measure the results swiftly and realign themselves with better campaigns. This is why they are able to achieve more optimal performance.
The research on investment is overwhelmingly superlative to any of the marketing techniques currently in use or used before in Nigeria.
- Numerous opportunities:
Digital marketing offers numerous business-building opportunities, especially in Nigeria. It has also enhanced employment opportunities all over the country. With different digital agencies competing with each other, a sense of bargain is developed and they compete all the time with one another to offer the best to their users. Which in turn is beneficial to the user itself.
- Growing already settled businesses:
Different traditional and already set up businesses are growing their horizons by entering into digital marketing age. There is a great example of well-settled companies and marketing agencies shifting their focus to digital marketing, which in turn is creating more employment. The growth of such opportunities is always helpful to the people and economy of Nigeria.
Author of this content is a great blogger Yousuf A. Raza who loves guest blogging and content marketing. Currently, He is working as a digital marketing expert at Dream World Travel, Ltd. You can catch him at Facebook and Twitter to learn more about him.
Serial Entrepreneur - International Business Planning Consultant - Speaker - Trainer - Author - Blogger - Network Marketing professional.
- 2018 SME Business Trainer and Coaching Advisor at GIZ for SME Loop.
- 2018 YALI RLC Online Cohort 9
- 2017 Fellow, Inspire Africa Train-the-Trainer Entrepreneurship programme sponsored by US Consulate Lagos and the Dickey Center, U.S.A.
- 2016 Fellow, Tony Elumelu Foundation Entrepreneurship Programme
- 2015 Top 50 Innovative Entrepreneurs, BET5 by Diamond Bank and EDC, PAU.
He is an alumnus of Enterprise Development Centre (EDC) of the Lagos Business School (LBS), Pan-Atlantic University (PAU). Through his training, mentoring, speaking and coaching programmes, he has empowered many young people over the years to start and grow their own business, build wealth, create multiple streams of income and achieve financial independence.
- He is a Certified Trainer in Design Thinking by the U.S Consulate, Lagos and the inspire Africa Entrepreneurship Institute.
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