Executive Summary of Shoes Making Business Plan in Nigeria.
PATILAD SHOES is involved in footwear manufacturing, retailing, training and shoes servicing.
PATILAD SHOES is a New business and will be registered with Corporate Affairs Commission of Nigeria.
My idea is to be able to train and retrain more hands so as to boost the rate of production as well as to be able to compete with the world class shoe manufactures in the year 2020. I want to revive the dead shoe sector and boost Nigerian economy through exportation of my products as well as create more jobs.
PATILAD SHOES products and services are arranged in five arms of the business unit. Shoe sales – Shoes, Sandals And Slippers For Male And Female, Both Young and Old. We produce Moccasins, Casuals, Sandals, Loafers etc., Shoe servicing , Shoe Accessories and Trainings.
DAYO ADETILOYE: He is a business Development specialist and alumnus of the Enterprise development Centre of the Lagos Business School. He has over 10 years’ experience in shoe Making. He is the CEO of the business.
PATILAD SHOES looks to bring in annual sales of N25, 000,000 with an operating profit margin of 20%. Gross margins are at 51%, which is 6 percentage points higher than the retail industry average but in line with fashion retail averages. The breakeven is at the 9th month. Overall, PATILAD SHOES projects to reinvest net profits of 5% into the company for service enhancements and growth initiatives.
VISION
To be one of the leading foot ware manufacturing organisations offering high quality and unique product meeting world-class finishing standard
MISSION
To provide quality and customized assortments of shoes to accommodate all varying styles and shapes in regards to our customers liking to attract and maintain them.
CORE VALUES
Perfect Finishing
Integrity
Timelines
OBJECTIVES
- To create a product that is custom designed for each customer satisfying their personal needs.
- Constant growth in sales in 12 months.
- To generate customer satisfaction so that at least 60% of our customer base is repeat business.
- To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold
KEYS TO SUCCESS
- Professionalism:
- Implementing strict quality control measures throughout the production process.
- Employing skilled artisans and professionals in shoemaking, customer service, and management.
- Ensuring all business operations adhere to professional standards and ethics, from manufacturing to sales.
- Creativity:
- Constantly innovating and introducing new designs, styles, and customization options to attract customers.
- Collaborating with designers and artists to create unique and trendy footwear collections.
- Offering customizable options for customers to express their individuality through their footwear choices.
- Having a good retail outlet in a high-shopping area:
- Strategically selecting a prime location for the retail outlet, preferably in a bustling shopping district with high foot traffic.
- Designing an inviting and aesthetically pleasing store layout to attract passersby and encourage browsing.
- Investing in effective marketing and signage to increase visibility and draw customers into the store.
- Quality products and good relationships with vendors:
- Sourcing high-quality materials and components for shoe production to ensure durability and comfort.
- Cultivating strong partnerships with reliable vendors to secure timely delivery of materials and negotiate favorable terms.
- Conducting regular assessments and audits of vendors to maintain product quality standards and address any issues promptly.
- Outstanding customer service:
- Providing personalized assistance and expert advice to help customers find the perfect footwear.
- Offering hassle-free return and exchange policies to enhance customer satisfaction and loyalty.
- Training staff to be attentive, friendly, and knowledgeable, ensuring every customer interaction is positive and memorable.
Products and Services
PATILAD SHOES products and services are arranged in five arms of the business unit.
- Shoe sales – Shoes, Sandals And Slippers For Male And Female, Both Young and Old. We produce Moccasins, Casuals, Sandals, Loafers etc.
- Shoe servicing
- Shoe Accessories
- Trainings – We Set up Shoe making training school of high quality standard.
- PATILAD SHOES products and services are arranged in five arms of the business unit. Shoe sales – Shoes, Sandals And Slippers For Male And Female, Both Young and Old. We produce Moccasins, Casuals, Sandals, Loafers etc., Shoe servicing , Shoe Accessories and
Market Analysis
Nigerians today have increasingly shown keen interest in locally produced shoes, instead of patronising foreign made shoes or second hand imported shoes. The days seem to have been over when people saw locally produced shoes as inferior shoes, Conversely, the situation now is one in which local shoe brands compete well with shoes made in Italy and other European countries.
Over 170million Nigerians cannot do without wearing footwear. Both male and female, young and old. This makes our products and services to be on an ever increasing huge demand as few professionals are available in the industry.
Our quality, speed of production and unique delivery is our competitive advantage.
PATILAD SHOES target medium/high end income earners and luxury consumers.
Management Team
OYEBADE ADEJUMOBI: He has 10years experience in shoe making and will be in charge of the operations.
DAYO ADETILOYE: He is a business Development specialist and alumnus of the Enterprise development Centre of the Lagos Business School.
ALLO FEMI: He is a graduate of Obafemi Awolowo university, Ile Ife. He has 5years experience in shoe making and will among our operation staff.
Financial Plan
PATILAD SHOES looks to bring in annual sales of N25, 000,000 with an operating profit margin of 20%. Gross margins are at 51%, which is 6 percentage points higher than the retail industry average but in line with fashion retail averages. The breakeven is at the 9th month. Overall, PATILAD SHOES projects to reinvest net profits of 5% into the company for service enhancements and growth initiatives.
For the remaining part of this business Plan, including the detailed financial analysis, call any of our business plan consultants on 08105636015 or 08076359735 or send me an email at dayohub@gmail.com .
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