Top 5 marketing strategies to make African entrepreneurs rise in 2020
Marketing strategies never remains the same. These strategies always get updated time to time. These updated strategies include:
- Digital Marketing
- Reach Influencers
- Engage with your customer
- Analyze the performance
If you are an entrepreneur and willing to grow your business then this article is for you. In this article we will discuss some of the updated marketing strategies. Africa’s GDP is consistently increasing because of the increase in investors. A lot of new entrepreneurs are willing to grow their business.
Why strategies for marketing are important?
Investing high without focusing on the marketing will dump your business. Marketing strategies are basically the plans for the business. These are used to make the business long lasting and to engage with your audience.
Remember, getting customer’s heart is the key factor in a success of a business. This can be achieved through having strong strategies for marketing.
Top 5 Strategies for African Entrepreneurs to grow
1. Digital Marketing
Whether you are running an old business or starting a new business, you can’t ignore the value of digital marketing. Digital Marketing includes following things:
- Social Media Marketing
- Search Engine Marketing
- Content Marketing
- Email Marketing
- Paid ads
Not only these, there are a lot of other things in this category. Brands use to hire digital marketing agent or company to market their products digitally. The interest of digital marketing is increasing as more people are accessing to internet.
According to statista,
“About 4.7 billion people have internet access in 2020.”
2. Search Engine Optimization (SEO)
The basic purpose to market the company is to become ranked and increase sale. If you are going for digital marketing, you need to rank yourself high in Google. SEO tells you how to optimize your content for ranking in Google.
It is a process of optimizing your site and its content according to search engine. You should use some SEO tools like plagiarism tester, Keyworddit, Woorank, Mobile Friendly Test, Ubersuggest. Below picture shows the factors in SEO:
3. Reach Influencers
This is a latest technique that companies hire some social media influencers or bloggers to advertise their products. This is not necessary that you have to hire the one who have millions of followers instead you can start with thousands and hundreds of thousands.
In this strategy, you hire and provide your product to influencer. They advertise that on their social media profile for their followers. Later on, their followers are directed to your profile.
In above picture, you can see that the instagram influencer “Casey Neistat” is displaying the t-shirts of Billy in his instagram post. He also mentions the official page of the brand for his followers to reach.
4. Engage with your customers
Those brands are always successful who cares for their customers. If you are getting response from your marketing, you should provide service for that. You should mention your contact details on your advertisement for your traffic.
In social media, the chances of engagement are high because people can directly message you on your official page. Popular brands use to reply their customer upon their inquiry or feedback. In this way, the engagement of the customer increases.
In above picture, the official page of an online cab service is replying to the question of their customer. In this way, the brands use to gain the respect of their customers.
Many companies use to set the automatic message for their customer. It’s a good but not a best practice. You should have a proper time and way to communicate with your customer.
5. Analyze your performance
In marketing, analyzing and reporting is one of the key factors for success. You need to analyze your achievement in reaching your milestones. For traditional market, it is quite difficult for you’re to understand the traffic on your ad. However, in digital market this problem is not a big task.
Analyzers like Facebook Analytics, Google analytics helps you to know each and everything about your advertisement. Below is the example of how Facebook tells you about your traffic.
Through Facebook insights, you can see following things:
- Total likes and dislikes
- Bounce rate in likes
- Post Reach and view time
- Engagement rate and it’s bounce rate
- Clicks on your post
Traditional vs Digital Marketing: Which is better?
Traditional Marketing: The marketing through traditional media including newspaper, marketing and Billboards. It is the old technique of marketing. This type of marketing is only reachable to local community. For Example, if you are having your company’s advertisement on billboard then only local people will be able to see your ad.
One of other major cons of this advertisement is that you cannot measure the reach of your ad. You can’t see how much people visited and for how much time they gone through it.
Digital Marketing: Digital display of advertisement is digital marketing. It’s the most advanced way of marketing and it’s one of the best solution for increasing sale online. There are different platform included as we have discussed before.
The major benefit of this marketing is that you can easily trace and track your ad’s progress. In this way, you can also know about your total traffic, the view time and the engagement rate.
Comparing both of the marketing techniques, we can see that digital marketing is modern days marketing. It provides much more benefits than traditional one. Almost all of the famous brands use this marketing because it is the major trend nowadays.
Starting a new business or running old one requires separate budget for advertisement. The companies who already got popularity still invest high in advertisement. According to statista, Nike invested about $3.6 billion in their advertisement in 2017.
Along with the advertisement, engaging and providing maximum service to customer is also an essential thing. However, this is the reason behind why most of the brands usually offer promotion and sales to their customer.
Traditional and digital marketing, both have its advantages base. Before selecting, you should know about your audience and from where they are coming. Advertising after knowing your traffic will increase the advertisement efficiency.