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Dry Cleaning Service Business Plan

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Executive Summary

PATILAD Dry Cleaning Service is a sole trader, start-up enterprise, to be established in Rumokuro Port-Harcourt. The Company will provide dry cleaning, laundry, general cleaning services, offered with regular home pick-up and delivery services.

The company will have a production facility, a retail shopfront, home pick-up and delivery service. We are however in need of necessities like delivery vans, and customer service trained drivers. We also want to establish a solid online presence that is mobile responsive and can aid for customer’s hitch-free online ordering and payments.

Customers can choose payment either at the time of each delivery or by monthly credit card billing. The Service will send statements to each contract customer, itemising service fees and the charge for the service to their credit cards for payment, at the end of each month.
The business provides a new door-to-door dry cleaning, laundry, and general cleaning services in Rumokuro Port-Harcourt that surely will attract customer attention. Working customers may find this service is convenient for them and want to try it.

If they are satisfied with the service quality they are likely to become repeat customers. When the patronage happens continuously, they become loyal customers of the service. These customers will recommend PATILAD Dry Cleaning Service to their friends and co-workers. As more and more customers use this service, PATILAD Dry Cleaning Service’s image is enhanced and we will gain more and more market share.

We project solid Net profits in the first year. Third-year Sales and Net Profits increase significantly. We forecasted a 40% market share. With the introduction of N5,000,000, estimated first-year annual revenue is N37,447,200with a very high gross margin of 46 % pooling is N19,878,600.

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Table of content

Page
Executive Summary 2
Introduction 4
Business Description
5
Products and services
9
Market Research 10
Competitive Advantage12
Competitor Analysis15
Sales and Marketing Plan16
Operational Plan17
Business Risk20
Management and Structure 20
Financial Plan and Projections 21

1. Introduction

Laundry and Dry cleaning is a service activity. Earlier clothes were washed by hand, washermen in ponds, rivers and then dried and pressed. But now a day’s hand wash is outdated, due to workload. Washing machines of high capacity are developed and steam pressing and calendaring machines have also come up to make wrinkle-free and press automatically.

Dry cleaning is a process of cleaning costly clothes in a specific solvent with the help of washing machine. In conventional washing, water is the main medium and detergent or soap is used for washing. In such a case, costly clothes may shrink or colour may fade in the presence of strong alkalis. So valuable clothes, sarees, coats, etc. are dry washed. As dry cleaning needs a lot of care and systematic procedure and chemicals, it is not easy to carry out at home and service units are found in major towns for this activity.

The Project will have an automatic Washing machine also to undertake the order of wet cleaning of the cloths. Facility for pressing of the cloths of the customer will also be available.
Dry cleaning service is such an interesting service that is a no brainer for businesses that can never go extinct, as the hours spent outside home keeps increasing due to the recruitment taking place in Urban cities.

2. Business Description
PATILAD Dry Cleaners is a modern garment care facility with the capacity to cater for 1000 households and over 10tonnes of garments capacity daily. We specialize in all garment types, handling them professionally and delivering swiftly. We will be providing that service to our clientele, in a beautiful, intimate setting that is appealing and portrays our brands quality. We will be offering both home delivery service or wait and get. We are located in the heart of Rumokuro Port-Harcourt, a commercial centre of the commercial city.

The business is new. The Laundry will be registered with the Corporate Affairs Commission of Nigeria (CAC).

Form of business: A sole proprietorship.
Owner of business: DayoAdetiloye
State of business: New business
Opening days: 24Hrs
Business Development Consultant: OyebadeAdejumobi (MBA), Hundred and five Academy
Legal Adviser: Barrister Oyewumi Oyewuni&Co
Banker: GTB
Board of Directors: Oyeyemi Femi, Kemi Aribisala, Funmi Oyetunde

VISION

Our vision is to be a household name in the garment care, laundry/dry cleaning service in Nigeria.

MISSION
To render contemporary and specialized dry cleaning, laundry services, to deliver prompt, convenient and quality service that stands out from every other dry-cleaning services.

To give maximum attention to each client through qualified staffs and excellent customer care services.

OBJECTIVES
• To attain a 30% market share by the end of the first year
• Excellent customer services and quality care
• To maintain the right standard in our given community
• To have over 1000 registered clientele in the first year and more than double this size in two years
• To maximize profit by creating value
• To offer a 24/7 service.

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