Table of content
Executive Summary 2
Products and services
Market Research 10
Competitive Advantage 12
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and Structure 20
Financial Plan and Projections 21
Laundry and Dry cleaning is a service activity. Earlier clothes were washed by hand, washermen in ponds, rivers and then dried and pressed. But now a day’s hand wash is outdated, due to workload. Washing machines of high capacity are developed and steam pressing and calendaring machines have also come up to make wrinkle-free and press automatically.
Dry cleaning is a process of cleaning costly clothes in a specific solvent with the help of washing machine. In conventional washing, water is the main medium and detergent or soap is used for washing. In such a case, costly clothes may shrink or colour may fade in the presence of strong alkalis. So valuable clothes, sarees, coats, etc. are dry washed. As dry cleaning needs a lot of care and systematic procedure and chemicals, it is not easy to carry out at home and service units are found in major towns for this activity.
The Project will have an automatic Washing machine also to undertake the order of wet cleaning of the cloths. Facility for pressing of the cloths of the customer will also be available.
Dry cleaning service is such an interesting service that is a no brainer for businesses that can never go extinct, as the hours spent outside home keeps increasing due to the recruitment taking place in Urban cities.
2. Business Description
PATILAD Dry Cleaners is a modern garment care facility with the capacity to cater for 1000 households and over 10tonnes of garments capacity daily. We specialize in all garment types, handling them professionally and delivering swiftly. We will be providing that service to our clientele, in a beautiful, intimate setting that is appealing and portrays our brands quality. We will be offering both home delivery service or wait and get. We are located in the heart of Rumokuro Port-Harcourt, a commercial centre of the commercial city.
The business is new. The Laundry will be registered with the Corporate Affairs Commission of Nigeria (CAC).
Form of business: A sole proprietorship.
Owner of business: DayoAdetiloye
State of business: New business
Opening days: 24Hrs
Business Development Consultant: OyebadeAdejumobi (MBA), Hundred and five Academy
Legal Adviser: Barrister Oyewumi Oyewuni&Co
Board of Directors: Oyeyemi Femi, Kemi Aribisala, Funmi Oyetunde
Our vision is to be a household name in the garment care, laundry/dry cleaning service in Nigeria.
To render contemporary and specialized dry cleaning, laundry services, to deliver prompt, convenient and quality service that stands out from every other dry-cleaning services.
To give maximum attention to each client through qualified staffs and excellent customer care services.
• To attain a 30% market share by the end of the first year
• Excellent customer services and quality care
• To maintain the right standard in our given community
• To have over 1000 registered clientele in the first year and more than double this size in two years
• To maximize profit by creating value
• To offer a 24/7 service.