Table of content | Page |
---|---|
Executive Summary | 2 |
Introduction | 4 |
Business Description | 5 |
Products and services | 9 |
Market Research | 10 |
Competitive Advantage | 12 |
Competitor Analysis | 15 |
Sales and Marketing Plan | 16 |
Operational Plan | 17 |
Business Risk | 20 |
Management and Structure | 20 |
Financial Plan and Projections | 21 |
Executive Summary
PATILAD Herbal Medicine is involved in the production, packaging and distribution of high quality herbal and natural medicines and other related medicinal products to cure, control or manage a number of ailments, most of which are not curable or manageable using orthodox western medicines. We want our herbal medicine to be go-to-choice for curing, controlling and preventing different kinds of ailments and diseases all across Nigeria. We are at the final stage of leasing a facility that is spacious enough to handle the kind of Production Company that we intend launching and the facility is located not too far from our greenhouse farm where we grow our raw materials.
Our Products and services
We specialize in the production of herbal and natural medicines and other related medicinal products to cure, control or manage a number of ailments, most of which are not curable or manageable using orthodox western medicines. Some of these ailments which we provide medicines for include: gout, hypertension, low sperm count, amenorrhoea, kidney illness, sickle cell anaemia, diabetes, ulcer I & II, low pressure, malaria, hepatitis B, bacterial infections, Numbness, swollenness, worm infections, bleep pile, indigestion, irregular menstruation, itching, toilet infections, etc. We also provide medical consultation services to out-patients and operation of medical laboratory. We are capable of treating bacterial infections permanently.
Competition
Our company is forming its own market with our unique concept of herbal extracts and medicine which has passed very well during our random market test. Our pronounced emphasis on quality has led us to specialize as a company in liquid herbal extracts. Herbal extracts in liquid and form are the most medicinally effective and easy to assimilate, having various other advantages as well. Being essential to achieving and maintaining optimal health, the benefits of liquid herbal extracts over other forms of herbal remedies cannot be overemphasized. PATILAD Herbal Medicine will ensure that all our customers are given first class treatment whenever they visit any of our chains of outlets.
Our Company
PATILAD Herbal Medicine is owned by Dayo Adetiloye and his immediate family members. Dayo is a herbal medicine specialist; he has a B.Sc. in Pharmacy and a Masters in Business Administration, with well over 10 years of hands on experience in the foods production industry, and worked with some of the leading brands in Nigeria. Although the business is launching out with a distribution network around Lagos, Ibadan and Ogun State but there is a plan to expand to other states in a very short while.
The business will reach positive cash flow in its 2nd year of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N10, 000,000 and profit will reach about N20,000,000 in the 2nd year of operation.
1. Introduction
The ancient tradition of herbal remedies is making a resurgence and finding its way back not only onto the market, but more especially into the hearts of many people who, despite the availability of orthodox medicine, are redirecting their healthcare towards the raw provision of nature. Traditional herbal medicines are naturally occurring, plant-derived substances with minimal or no industrial processing that have been used to treat illness within local or regional healing practices. Traditional herbal medicines are receiving significant attention in global health debates. Herbs come in various forms ranging from local gin and herbs such as agbo gbogbonise, sepe and paraga, opa eyin, sapele water, atato, opelebe, dagrin, kainkain, jedi and karaole, burantashi among others. The growing of herbs for medicine is thriving and is to some…
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