|Table of content||Page
|Products and Services||9|
|Sales and Marketing Plan||16|
|Management and Structure||20|
|Financial Plan and Projections||21|
PATILAD Hotel is a state of the art comfort paradise, in the heart of Lagos. We are equipped with the right facilities for lodging; featuring an intercontinental restaurant and bar with seasoned staffs, security and spacious parking space. We create pleasurable experience for our clients capitalizing on personalized service, intertwined traditional and modern architectural structure of our building and its unique location in one of the most bulging parts of Lagos. We are a premium lodging centre, recreation and event centre. We plan to create an environment of pampered luxury that surpasses anyone in our industry in Lagos. Expanding our exposure via the Internet and social media to people that have not yet discovered this year-round paradise will allow us to maintain a higher than average occupancy rate and above average profits.
PATILAD Hotel target market strategy is based on becoming a destination choice for the people visiting Lagos who are looking for a place to relax, recharge or want to do business. Our target market includes individuals or families looking for a serene yet engaging atmosphere in Lagos. This will include conference attendee, businessmen and women, honeymooners, tourists and drop-in customers. Our setting and facility is conducive enough to accommodate folks of different temperamental inclination. We operate a cozy just-like-home classic and exciting hotel. We also feature entertaining bands and comedians who are always a thrill to our guest, especially the weekenders. Other complimentary services include standard laundry, gymnastics services, car rentals and a medium-sized grocery store thus increasing our revenue channels.
Our restaurant is posed to increase in weekly sales as we provide world-class intercontinental dishes in the whole 2km area of the district. Our projection is without any significant increase in advertising or exposure, but is based on the general average increase in tourism and business travel in Lagos. Our major customer segments are locals, tourists, travellers, and drop-in customers. We are available on all major hotel booking sites in Nigeria such as Hotels.ng, jumiatravels.com, wakanow.com and the likes.
PATILAD HOTEL is researching the market to identify potential opportunities for future sales in this rapidly changing environment. PATILAD Hotel’s long-term goal is to establish itself as an internationally recognized provider of top-of-the-line hotel services. This goal does not prohibit PATILAD HOTEL from participating in additional segments. It does, however, provide a corporate focus and a differentiated offering. PATILAD HOTEL will begin operations with eighteen full-time positions. The positions are as follows; CEO, General Administrator, Waiters, Fitness Instructors, Cleaners, marketing and advertising and accountant.
Prices will be competitive with the remainder of the market. The company’s estimated sales for the first year of operations is approximately ₦87,750,000 with 25% annual growth for the next two years. Annual cash flow for the first year of operation becomes positive in the second quarter of operation.
A common trend in the hotel and hospitality industry is that in recent time, with the advent of the internet and the general public accessing the Internet, many airline companies have started selling their tickets directly to their target market via their online portal.
So also, it is now easier for other business in the hotel and hospitality industry value chain to now directly sell their services via their online portal to their target market. Service providers such as airline companies, car rentals companies, cruise lines companies, hotels, railways, tourist sites managers and perhaps interpreters and security agencies et al. which is why you can’t find any airline company paying commissions to travel agents on each ticket they sold again.
The hotel and hospitality industry is in a continuous state of evolution and as such, ground breaking strategies and ideas that are once highly successful are no longer as productive as they were in time past. Close observation of the trend in the industry reveals that the past few years have seen the rise and proliferation of social media and new tech tools. The trend also extends to increased attention paid to engagement and new market segments, adopting eco-friendly measures and sustainability when planning hotel and hospitality marketing.