Table of content Page
Executive Summary 3
Business Description 4
Products and services 6
Market Analysis 7
Competitor Analysis 8
Sales and Marketing Plan 9
Operational Plan 12
Management plan 13
Financial Plan and Projections 14
PATILAD Poultry Farm is a start-up poultry Farm that will be involved in production of quality and affordable poultry meat and egg and other poultry derivates targeting consumers in southwest Nigeria and will be located in Osogbo, osun state.
PATILAD Poultry Farm will be established as a limited liability company owned by Dayo Adetiloye, Kemi Awe, and other investors. The farm will be managed and directed by Dayo Adetiloye, a veteran in the Agric industry with 8years experience and Kemi Awe, an experienced Agro-allied specialist with over 15years experience.
Products and Service
PATILAD Poultry Farm will sell Poultry products, including poultry egg, chickens and poultry litter waste.
We also offer Kill–‐Cut–‐Wrap–‐Freeze (KCWF) services (e.g., traditional cuts in paper or cryovac packaging). Our eggs are hygienic, rich in protein and of high quality. We produce, process and package to meet standard organization of Nigeria and international standard
Nigeria as the largest nation in African presently consumes about 1.5 million MT of frozen chicken annually and more than 60% of the chicken consumed in Nigeria are imported.
According to The Poultry Association of Nigeria (PAN), 1.2 million metric tons (MT) of frozen chicken valued at N660 billion was imported into the country in 2014 alone and this was four times higher than what was produced locally, and exceeding the current industry capacity.
Competitors for PATILAD poultry Farm include Choice Farms, Best Foods Global, Meat World Foods, Chi Farms, Obasanjo Farms
PATILAD poultry Farm will establish its competitive edge through the expertise of its founders.
PATILAD poultry Farm seeks N5 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business will be provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N64,363,850 and net income will reach about N5,784,055 in the 1st year of operation.