Executive Summary 2
Business Description 4
Products and services 8
Competitive Advantage 11
Market Research 12
Competitor Analysis 14
Sales and Marketing Plan 17
Operational Plan 18
Business Risk 20
Management and Structure 24
Financial Plan and Projections 26
PATILAD Printing, Graphics Designing and Multimedia Solution Company is a hub for quality and affordable printing, graphics designing and multimedia editing/production services serving emerging Nigeria market.
Printing, designing, multimedia productions/editing are an unavoidable business expense for most businesses. With our combined experience, and this industry’s resilience, we feel that our business solutions and new marketing strategy will prove a sound business decision. Our keys to success and critical factors for the next year are, in order of importance:
- Implementing our new marketing plan.
- Increasing our customer base.
- Financial control and cash flow planning
We are seeking financial funding to assist in our marketing strategy which includes our technology and proactive solution for increase market reach. Due to the nature of this industry, the funds gotten will assist with business expenses during the first year of operation and insure that our marketing efforts are consistent. We are poised to reach more client’s with a quality operating team, digital marketing solution, delivery services and seamless online business solution.
We projected growth rate to be over 35% through year three and will have profits as a function of sales over 25% by year three. By the beginning of year two PATILAD will have employed 15persons.