Executive Summary 3
Business Description 9
Products and services 9
Competitive Advantage 12
Market Research 15
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and Structure 20
Financial Plan and Projections 21
PATILAD Recreational And Event Centre has identified both individual, corporate and family entertainment industry as area of interest and to that end the company is planned to lift the eyebrow of the hospitality and tourism industry in Abuja Nigeria, through provision of world class recreational facility, beautiful and serene environment, spacious and world class facility that features events marquee (for wedding receptions, conferences, seminars, award ceremonies and the likes), a leisure centre featuring: a six aside or five aside football pitch which can be used for open air activities/or canopy events and likes.
We have made our recreational centre of one that can be suitable for both young and old, single or married, and for official or unofficial purposes. We also have a Daycare/Creche session which caters for families who are living or working around our facility or families who feel like using nearby gyms or do some other important activities around can subscribe to our Day care service.
We also feature superb restaurant and bars providing al fresco dining, we have very good chefs, who prepare quality local and intercontinental dishes, classy winery and bar tenders, accompanied with a nice natural fresh clean air.
We have excellent work force, event planners, standby DJs, professional entertainers and entertainments.
In PATILAD Recreation and Event Centre, we don’t just want people to come and relax, we want to give them an experience, because the keys to providing successful experiences are authenticity, fun and participation.
Quality family entertainment is the focus of PATILAD Recreation Centre. The construction and commercialization of one initial FEC is factored into the initial development phase detailed within. The company’s proposed FECs will be designed to provide the type of family entertainment and adventure the current market demands.
In addition to other funding and capitalization efforts detailed herein, the Company anticipates that it will seek funds from other sources who may assist in installing and constructing more facility.
It’s been researched and proven that Abuja has since 20 years ago been a destination for recreation. Most musicians and bloggers often make mention of Abuja has the place of fun, in Sunny Ade’s word in Yoruba Language “Abuja ile-afe” i.e. “Abuja home of pleasure”, therefore personal consumption and expenditures for amusement and recreation is always on the increase.
With our strong management team and our aggressive marketing plan, we project a consistent and minimum annual growth of 15 percent.