Table of content Page
Executive Summary 4
Introduction 6
Business Description 8
Products and services 10
Market Analysis 11
Competitor Analysis 13
Sales and Marketing Plan 14
Operational Plan 18
Management plan 23
Financial Plan and Projections 25
Executive Summary
Overview
Patilad Computers & Communication Ltd. is a start-up telecommunication company that is involved in Website design, hosting and development, Software and application development and installation, ICT Training and consultancy services, Cybercafé outlet, repair and maintenance of electronic gadgets including; computers, phones sales of high quality and their accessories, provision of repair and maintenance services. Other additional services also includes: printing and distribution of recharge cards vouchers, sales of bulk SMS unit, offer DSTV and general satellite television installation services.
Our initial target market includes consumers in the south-west, Nigeria and also the international market. We are located in Osogbo, Osun state.
The Company
Patilad Computers & Comm. Ltd. is established as a limited liability company owned solely by Dayo Adetiloye. The company is managed and directed by Dayo Adetiloye, a vast quintessential expert in the telecommunication industry with over 10 years’ experience. He has a network of like professionals in the telecommunication industry and the business world who would be involved frequently in this field.
Products and Services
Patilad Computers & Comm. Ltd. Includes
- High quality branded computers and phones
- phones and computers accessories
- website development and management
- Repair and maintenance of electronic gadgets including computers,
- Graphic Designs, phones, household electronics
- DSTV and general satellite television installation services
- Cybercafé outlet
- Training and consultancy service
The Market
Our head office is strategically located in the heart of Osogbo, with government parastatals, religious institutions, numerous institutions, factory workers and educational institutions where a major chunk of youths (our potential customers) visits. Young school leavers, undergraduates, graduates, NYSC corps members, job seekers, and wide range of organizations are always in need of our services. More and more persons are looking for better, faster and cheaper telecommunication services. To make matters worse, the various existing companies in the state are not meeting the demands of the clients. Hence Dominion Computers & Comm. Ltd. is being positioned to meet this need.
We envision a target market of an average of 1500 clients per month in the first year of our operation. This will include those who buy our products, access our services, folks who use our cafe, trainees and those who come for consultancy.
Competition
Competitors for Patilad Computers & Comm. Ltd, Includes Davic computer, Gee connect ICT firm, Teflon technology, etc.
Patilad Computers & Comm. Ltd.’s competitive edge includes affordable pricing, the sale of high quality products, good technical know-how, efficient and fast service provision, excellent customer service, the expertise of its founders, etc.
Financial Considerations
Patilad Computers & Comm. Ltd. seeks N5 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business is provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 9th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N35 300 000 and profit will reach about N12,589,640 in the 1st year of operation.
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