Catering Business Plan

50,000.00 20,000.00

INTRODUCTION

Getting to make dishes for an event is quite a difficult task to accomplish especially if the number of guests attending the event is much. There’s a whole lot that goes into planning an event, handling the task of cooking by an event host could be quite challenging, hence the need for a caterer.

If the host attempts to personally cook the meals for her guests; particularly when the number is on the high side, chances are that they may likely breakdown due to fatigue. It is for this reason that caterers are in hot demand.

Caterers are found in every part of the world because it concerns food. Mode of operations, however, defers from country to country, we have the professional caterers and non-professionals. Professional caterers like Kush Kitchen services do not only cater for big organizations, government agencies, institutions, and parties, but they can also be contacted to handle home catering services for people who can the luxury. This means that people who host a huge number of visitors per time in their houses can relax and allow the burden of cooking to be taken from them.

In Nigeria alone, there are well over 8000 registered catering businesses that employ about 150,000 people (both contract and full-time employees), and most of them are thriving pretty well in the business because there are loads of business opportunities available to caterers in Nigeria.

 

This Industry generates well over 10 Billion nairas annually through events such as; weddings, holiday parties, corporate functions (Annual General Meetings and Anniversary et al), funerals and birthday parties amongst others, and the figure is still on the increase.

 

The catering business is considered to be amongst the delicate industries, this is because they are involved in cooking food for consumption for a large number of guests per time. It is the reason why this business is subjected to regular inspection by relevant health officials from different local health departments especially NAFDAC.

Operating a professional catering business in a country like Nigeria, you are expected by law to comply with the laid down rules and regulations for the industry.

There is ample room for any entrepreneur who is interested in running a catering business in Nigeria to start in any capacity and still maximize profit in the business. You can start by catering for 20 people or less, conversely, you can as well start your catering business by catering for a large crowd.

The bottom line is that catering business is known to be a very lucrative business in all parts of the world, like in the modern day Nigeria where we find more people in a position where they have less and less time to spend in their kitchens and would have to rely on restaurants that do not expose them to unwarranted health risks. At the same time, is located in a locality inhabited by mostly upper-middle-class and rich residents, we are positive that our evening will be filled by demands by residents who have a taste bud for good food.

Business Description

Kush Kitchens is a healthy and excellent catering service provider. Our mission is to provide the customer with the finest Nigerian and intercontinental catering.  We exist to attract and maintain customers, delivering quality service with a professional approach.  We have a standard kitchen, professional chefs and work to satisfy our clients’ objective. Our services will exceed the expectations of our customers.

 

Kush Kitchens features all the trappings of a first-class mobile kitchen and catering service. Kush Kitchens will provide our immediate customers (Lagos) with outdoor catering, and general event catering all through the week.

We provide an unmet dining experience. All patrons receive excellent customer service, encouraging them to return. The menu offerings are

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Table of content

Page

Executive Summary4
Business Description
9
Products and services
11
Market Analysis13
Competitor Analysis
16

Sales and Marketing Plan18
Operation Plan23
Business Risk20
Management Plan24
Financial Plan and Projections26

Executive Summary

Overview

Kush Kitchens is into food catering services, we provide catering services for events of all categories. We provide some of the tastiest local delicacies and intercontinental delicacies most craved for in Nigeria. We are not limited by location; we are equipped with a world-class mobile kitchen that can travel to any part of the country. We have dedicated and professional staffs to provide excellent service to our clients all over Nigeria.

The Company

Kush Kitchens will be established as a limited liability company owned by Akinyemi Femi, Dipo Alasode, Jumobi Oyebade. The company will be managed and overseen by Akinyemi Femi, a first-class chef of over twenty years whose expertise has been procured by top-notch hotels like Sheraton, Hilton, Chelsea, Protea and other hotels, before choosing to start Kush Kitchens a year ago.

Products and Services

Kush Kitchens will have on its menu a mouth-watering selection of local and intercontinental delicacies catering for all kind of events either private or public. We also offer a mobile kitchen catering service and training.

Kush Kitchens will also pride itself in providing classy first-class outdoor catering services that would include cooking and serving meals of all kinds, snacks and desserts and chilled drinks of different types in outdoor events of different kinds.

The Market

In our immediate target market, which is Ikeja Lagos, we have an average of 40 events weekly, and the

Nigeria, no doubt, is both Africa’s most populated country and its largest economy but also its most important consumer of food products. The size of the food and beverage industry in Nigeria according to IMF is valued at 800 billion Naira with an estimated 40% growth expected in 2016 alone.

Being the business capital of Nigeria and its second most populous state, Lagos state boasts of over 30 million residents and a food and beverage industry valued at 100 billion. Experts also believe that this market will witness a 45% growth in 2016 alone.

Competition

In the true sense of the word, there is just one competitor, Kunle Kitchens, which has similar but far lower quality offerings and is located in Ogba. Others include Big Bite, Mr. Bigg’s, Tantalizers and Margretos.

Our competitive edge lies in the irresistible nature of our local meals,

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