|Table of content||Page
|Business Description ||9|
|Products and services ||11|
|Competitor Analysis ||16
|Sales and Marketing Plan||18|
|Financial Plan and Projections||26|
Kush Kitchens is into food catering services, we provide catering services for events of all categories. We provide some of the tastiest local delicacies and intercontinental delicacies most craved for in Nigeria. We are not limited by location; we are equipped with a world-class mobile kitchen that can travel to any part of the country. We have dedicated and professional staffs to provide excellent service to our clients all over Nigeria.
Kush Kitchens will be established as a limited liability company owned by Akinyemi Femi, Dipo Alasode, Jumobi Oyebade. The company will be managed and overseen by Akinyemi Femi, a first-class chef of over twenty years whose expertise has been procured by top-notch hotels like Sheraton, Hilton, Chelsea, Protea and other hotels, before choosing to start Kush Kitchens a year ago.
Products and Services
Kush Kitchens will have on its menu a mouth-watering selection of local and intercontinental delicacies catering for all kind of events either private or public. We also offer a mobile kitchen catering service and training.
Kush Kitchens will also pride itself in providing classy first-class outdoor catering services that would include cooking and serving meals of all kinds, snacks and desserts and chilled drinks of different types in outdoor events of different kinds.
In our immediate target market, which is Ikeja Lagos, we have an average of 40 events weekly, and the
Nigeria, no doubt, is both Africa’s most populated country and its largest economy but also its most important consumer of food products. The size of the food and beverage industry in Nigeria according to IMF is valued at 800 billion Naira with an estimated 40% growth expected in 2016 alone.
Being the business capital of Nigeria and its second most populous state, Lagos state boasts of over 30 million residents and a food and beverage industry valued at 100 billion. Experts also believe that this market will witness a 45% growth in 2016 alone.
In the true sense of the word, there is just one competitor, Kunle Kitchens, which has similar but far lower quality offerings and is located in Ogba. Others include Big Bite, Mr. Bigg’s, Tantalizers and Margretos.
Our competitive edge lies in the irresistible nature of our local meals,