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PHOTOGRAPHY AND VIDEOGRAPHY BUSINESS PLAN

50,000.00 20,000.00

Business Description

Patilad Studio is a budding professional photo and video production studio. Our service uses the latest technology to provide photo shoots and video coverage and production services. We provide services that achieve a level of quality previously reserved for only the most expensive photo studios and video production companies.  We are budding company with a modern and advanced business offering to make our customers be loyal to us. We have a pack of highly motivated and talented team, a high tech seamless web access and a prompt service delivery model. We are located in the central business district of Wuse 2 Abuja.

With a 25years combined experience of our crew members we use professional and modern methods to render our services; we also create lovely scripts for all shoots and coverage. Our professional services extend to whatever our clients might need. We offer video coverage and photography shoots for weddings, engagement shoots and beautiful portrait sessions including family, children, pets, pregnancy, new-born, singles, couples, and natural glamour photography. We enable people to celebrate who they are and share that happiness with loved ones, while we capture those precious moments.

 

Form of business:              A sole proprietorship.

Owner of business:           Dayo Adetiloye

State of business:               New business

Opening days: 7 am to 10 pm Monday to Sunday

Business Development

Consultant:                          Oyebade Adejumobi  (MBA)

                                               Hundred and five Academy

Legal Adviser:                   Barrister Oyewumi Oyewuni & Co

Banker:                               GTB

Board of Directors:           Ajah Johnso Kemi Philips

   

VISION

Our 5year vision is to be amongst the top 10 video and photography Studio in Nigeria by 2024.

MISSION

We make professional quality images easily available in all formats.

We create a welcoming atmosphere whenever we are with our clients. We will also maintain a friendly, fair, and creative work environment that respects new ideas and hard work.

We are dedicated to offering a single source for all video and photo editing needs with a priority on earning and maintaining our customer’s trust.

We operate a pricing structure that gives us an edge with our customers.

We will maintain a consistent and reasonable margin while providing customers with a fair price and exceptional service.

OBJECTIVES

  1. To serve our customers beyond their expectations
  2. To have a clientele return rate of 90% by the end of the first year.
  3. Produce same quality results, every time
  4. To have a client relationship system and call plan that will keep us on top of each of our client’s scheduled needs at all times.
  5. To create a solid awareness scheme to inform our community and city our products and services
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Table of content

Page

Executive Summary2
Business Description
4
Products and services
8
Competitive Advantage 11
Market Research 12
Competitor Analysis
14

Sales and Marketing Plan17
Operation Plan18
Business Risk20
Management and Structure24
Financial Plan and Projections26

Executive Summary

PATILAD studio, we are into immaculate photography and video coverage we create content that is meaningful and accurately designed to create movement and emotional connections to your product or service. We create digital media content such as marketing and video production cheaper and faster with a diverse and global team that utilizes technology and automation.

At Patilad Studio, we want to give our clients the opportunity to tell their story and be photographed or videoed for exactly who they are. Our shoots are memorable, uplifting, and creative; something our clients can remember for a lifetime. We make sure our clients celebrate who they are, what they have achieved and share that happiness with the people who matter.

With our combined experience and this industry’s resilience, we feel that our business solutions and new marketing strategy will prove a sound business decision. Our keys to success and critical factors for the next year are, in order of importance:

  1. Implementing our new marketing plan.
  2. Increasing our customer base.
  3. Financial control and cash flow planning

We are seeking financial funding to assist in our marketing strategy which includes our technology and proactive solution for increase market reach. Due to the nature of this industry, the funds gotten will assist with business expenses during the first year of operation and ensure that our marketing efforts are consistent. We are poised to reach more clients with a quality operating team, digital marketing solution, delivery services and seamless online business solution.

We need N5, 000,000 in funding. The details of our financial estimations are clearly stated in the financial sessions. We projected growth rate to be over 35% through year three and will have profits as a function of sales over 25% by year three, and the beginning of year 2, PATILAD Studio will have employed 15persons.

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