Table of content Page
Executive Summary 4
Business Description 9
Products and services 12
Market Analysis 14
Competitor Analysis 16
Sales and Marketing Plan 17
Operational Plan 21
Management plan 24
Financial Plan and Projections 25
PATILAD Tissue Manufacturing company specializes in the production of serviettes, paper napkins, face tissues, paper towels, wrapping and specialty tissue, etc. We plan to fit in accordingly into this very competitive industry. We cater to domestic and international clients. We are a manufacturing company that will not only deal in the production of s for bathroom use but also produce paper napkins, face tissues, paper towels, wrapping and specialty tissues as well so as to be able to cater to our home consumers as well as commercial customers such as hospitals, jewellery manufacturing companies, hotels, and other such customers.
PATILAD Wonders’ will be established as a limited liability company owned by Temidayo Awofeso and Aliu Aminu. The company will be managed and overseen by Temidayo Awofeso, an experience businessman and entrepreneur and one who has a B.Sc. in Mechanical Engineering, as well as a Masters’ Degree in Business from a prestigious business school. he has also worked in a tissue paper manufacturing company for seven years and will bring his vast experience to bear in this business. Our company is a registered and licensed manufacturing company that will be based at Ikorodu, Lagos State.
The company intends to hire two full-time staffs and three part-time staffs to handle customer service and day to day operations.
Products and Services
PATILAD Tissue paper/Serviette plans to offer a greater number of products and services so as to create another dimension of competitive advantage. PATILAD Tissue paper/Serviette intends to not only focus on producing tissue papers but also produce other items that are closely related to tissue paper as well. We intend to produce white and colored tissue rolls
We will have available in various stores a wide range of our products at affordable prices. Our products and services are white and colored tissue paper, serviettes, face wipes, paper napkins, wrapping tissues, paper towels, etc.
The demand for tissue paper is continually increasing mainly due to the fact there are few substitutes for tissue papers and those available aren’t sufficient enough to shift people’s interest to it. Another factor that has seen the growth of the tissue paper industry is the rise in Gross National Income.
This does not however mean that the industry hasn’t encountered its challenges as more people are demanding hand dryers in place of tissues, and green environmentalists are making a strong point against felling of trees.
The industry is one that survived the economic downturn better than other manufacturing industries because tissue paper is regarded as a necessity. The recovering economy has seen consumers going for tissue papers that are of high end therefore boosting more revenue for the industry. The growth projection for this industry was pegged at 0.1% between 2011 and 2015.
We know how important our customers are to the business, and so one of our competitive advantages is to ensure that our customer retention strategies remain very high. This can be achieved by promptly attending to the complaints of our clients and giving out incentives regularly.
Another of our competitive advantage is in the hiring of competent employees who have a vast experience in the field and are attuned to our vision and corporate culture, and also understand the need to have a strong distribution network as well as excellent customer culture while also positively promoting and projecting our brands.
Another part of our competitive advantage is in ensuring that our competent employees have fair welfare packages, which would be the best in the industry. This would then ensure that they improve on their productivity, which would to a greater extent improve our bottom line.
PATILAD Tissue Manufacturing Company seeks N10 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital. Funding for the launch of the business will be provided primarily by equity from the partners and investors.
Our market survey and research shows that PATILAD Tissue Manufacturing Company holds the promise of reaching positive cash flow in its 12th month of operation. The advantage of this is the provision it makes for accelerated repayment of its loan obligations, as well as for dividends to be paid to the owners.
Revenue is expected to amount to N9,984,326 and profit N592,736 in our first year of operation.