Table of content Page
Executive Summary 3
Business Description 4
Products and services 6
Market Analysis 7
Competitor Analysis 8
Sales and Marketing Plan 9
Operational Plan 12
Management plan 13
Financial Plan and Projections 14
PATILAD Water Bottling and Packaging is a start-up Water Bottling and Packaging firm that is involved in production of quality and affordable Bottled and Sachet water targeting consumers in southwest Nigeria and is located in Osogbo, Osun state.
PATILAD Water Bottling and Packaging is established as a limited liability company owned by Dayo Adetiloye, Kemi Awe, and other investors. The Bottling and Packaging firm is managed and directed by Dayo Adetiloye, a veteran in the Water business with 8years experience and Kemi Awe, an experienced specialist with over 15years experience.
Products and Services
PATILAD Water Bottling and Packaging firm sells bottled, dispenser bottle and sachet water.
Our water is hygienic and of high quality. We produce, process and package to meet standard organization of Nigeria and international standard.
Nigeria as the largest nation in African with about 180million people who live in a hot humid tropical region certainly needs water. There is no saying to that. The inability of the government to provide clean safe drinking water has made it even necessary for private firm to rise to meet this huge water challenge to Nigeria’s teeming population.
Our direct markets include households, offices, corporate event planners, vendors and retailers all across the southwest. From our findings, these different categories of clients have an average daily consumption rate of about 15M litres of water/day. Our desire is to have 10% of this market in the first year of production and steadily grow that to 25 in before our fifth year of operation.
Our major known Competitors for PATILAD Water Bottling and Packaging Firm are Coca-Cola (Eva Water), DANA Table water, Gossy Water, Cascade Water, etc.
PATILAD Water Bottling and Packaging will establish its competitive edge through the expertise of its founders.
PATILAD Water Bottling and Packaging seeks N5 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital. Funding for the launch of the business is provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N14,500,000 and profit will reach about N3,843,950 in the 1st year of operation.