Goat Farming Business Plan

Original price was: ₦30,000.00.Current price is: ₦20,000.00.

Not only does the meat taste great, it is also lower in fat than chicken but contains higher protein than beef, that makes it better than chicken and beef.

Goat production as a business offer opportunity for farmers to earn steady income and also provide employment opportunities for countless number of men and women. Some of the major customers for our Goat farms in Nigeria are the major fast-food companies like Mr. Biggs, Tantalizer and UAC followed by hotels, restaurants and then household consumers of goat meat. The high demand for chevon and its derivative products has led to an increase in goat farms springing up in many parts of the country.

However, there is a short fall in the supply of goat because most of the animal farms in the country produces mainly poultry and aquaculture products. Hence starting a goat farm of your own either on a large or small scale is indeed a very wise decision as this will bring you immense financial benefit both in the short and long term.


Name and Structure of Business

PATILAD GOAT Farm is involved in production of quality and affordable goat meat targeting consumers in south-south Nigeria, the nation at large and beyond. We are located in Ikorodu, Lagos state.

PATILAD GOAT Farm is a new business about to start its registration with the Corporate Affairs Commission of Nigeria.


Form of business:                  Limited Liability Company

Owners of business:              Dayo Adetiloye, Oyebade Adejumobi and Akinyemi Femi.

State of business:                   The business is a new business

Opening days:                        8am -4pm, Monday to Saturday (night shift inclusive).

Business Development

Consultant:                            Doyin Aderogba (MBA)

Hundred and Five Academy

Legal Adviser:                       Barrister Adejoke Chambers.
Buckd of Directors:              Dayo Adetiloye, Oyebade Adejumobi and Akinyemi Femi.


To be a reputable diversified and integrated livestock producer in Lagos State and among the first 3 largest Goat farm in southwest Nigeria by 2020.


  • To provide healthy live animals and processed meat to households and commercial consumers through safe and efficient delivery systems
  • To give our customer the very best products and customer service so that we may earn their trust and ensure continued business.
  • To provide an excellent, top-notch and inviting environment for animal meat processing, wholesaling and retailing.


PATILAD Goat farm core values will include but not limited to the following:

  • Leadership
  • Excellence
  • Creativity
  • Transparency
  • Innovation
  • Accountability
  • Customer Satisfaction
  • Motivation



  • Increase revenue from the sales of live goats to N30,000,000 over a period of 2 years.
  • To begin the processing of the live goats into goat by the third year of our existence.
  • To maintain profit margins at 20-25% through close attention to expenses and cost of animal production.
  • To drive awareness and build sales through mentions in both local print and digital media.
  • Attract farmers to use our slaughter, custom cut and wrap services by making them aware of additional market opportunities from our retail sales.


Industry Trend and Forces

The growing population in Nigeria has greatly influenced the demand for animal protein over the years and this has caused the supply of meat to be in low demand. The intake of animal protein in Nigeria stands at 3.5g/caput/day. This is still far less than the 35g caput/day as recommended by Word Health Organization (WHO).


Executive Summary                                                                                                                                  

  1. Company Overview
    1. Background Information                                                                                    7
    2. Name and structure of business                                                                         7
    3. Vision                                                                                                                8
    4. Mission                                                                                                              8
    5. Values                                                                                                                8
    6. Business Objectives                                                                                            8


  • Industry Analysis
    1. Industry Trend and Force                                                                                    10
    2. Market Overview                                                                                                11
    3. Market Size and Projections                                                                                11
    4. Competitive Analysis (Porter’s 5 Forces)                                                              11
    5.       Direct
    6.       Indirect

  iii.      Competitive Advantage                                                                                       14

  1. SWOT 15
  2. Key Facts About Goat Farming                                                                                     16
  3.       Terms and Definitions                                                                                             16
  4.       Breeds and characteristics                                                                                       18

    iii.      Location Requirement                                                                                           20

  1.       Pen Design and Construction                                                                                  20
  2.       Diseases and Management                                                                                     20
  3.       Feed and Sources                                                                                                    23
  4. Critical Success Factors                                                                                                  24



  1. Marketing Plan
    1. Market Positioning                                                                                                25
    2. Marketing Strategies                                                                                             26
  • Products and Services                                                                                                     26
  1. Pricing                                                                                                                            26
  2. Promotion                                                                                                                      27
  3. Distribution                                                                                                                    27
  • PEST Analysis                                                                                                                  27
  1. Operations
    1. Key processes                                                                                                        28
    2. Milestones                                                                                                             30


  1. Management Structure
    1. Organizational Structure                                                                                          31
    2. Key Roles and Functions                                                                                          31


  • Financial Plan and Projection
    1. Financial Plan                                                                                                            35
    2. Key Assumptions                                                                                                      35
    3. Financial Highlights                                                                                                   35
    4. Financial Diagnostic                                                                                                   36


  • Business Risks and Mitigants                                                                                              38


Executive Summary


PATILAD GOAT Farm is an integrated farm involved in the production of quality and affordable goat meat also known as chevon, milk, skins and manure amidst other derivative products from them targeting consumers in south-south Nigeria and the country at large. We are located in Ikorodu, Lagos state.

The Company

PATILAD GOAT Farm is established as a limited liability company owned by Dayo Adetiloye, Oyebade Adejumobi, and other investors.  The farm is managed and directed by Dayo Adetiloye, a veteran in the agricultural industry with over 15 years’ experience and Oyebade Adejumobi, an experienced Agro-allied specialist who also has vast years of experience in integrated animal farm management.

Products and Service

PATILAD GOAT Farm sells goat products, including goat meat aka chevon (for adults), or cabrito for meat from younger animals. Milk, skins and manure will also be sold as a by-product of our farm with skin accounting for more than 60% of revenue from this sources. Customers desirous of purchasing live goats will also get their choice. Our abattoir services are done in the most professional and hygienic way where we dress live goats for our customers and also sell goat (by)products to our customers. Our products are hygienic, rich in protein and of high quality. We produce, process and package to meet the requirements of standard organization of Nigeria (SON) and the international standard organization (ISO).

The Market

Nigeria as the largest nation in Africa presently consumes a combined 8.5 million metric tonnes (MT) of goat meat. This is against the background of domestic production of just about 5.5 million MT. Although new goat farms are springing up from time to time in the country, the level of production is mainly subsistence, the common breeds raised are of low fecundity, production system is inefficient and the market is grossly unorganized. A lot of the goat industry’s production potential remains generally untapped.


Competitors for PATILAD GOAT Farm are Linda Farms, Chucks Farm, Yemi Dare Farm, Tunde Enterprise and Akin and sons. PATILAD GOAT Farm will establish its competitive edge through the expertise of its founders, its excellent products and services and its affordable prices.

Financial Considerations

PATILAD GOAT Farm seeks N10 million in long-term financing to cover operation costs, equipment, building expenses and working capital. Funding for the launch of the business is provided primarily by equity from the partners and investors.

The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners.  Revenue will top N15,450,000 and gross margin will reach about N7,965,000 in the 1st year of operation.


Background Information

Goat farming is one of the most rewarding animal rearing business anyone can engage in anywhere in the world. Goat meats are widely accepted and consumed round the globe, while the milk is also gaining in popularity and is being sold in supermarkets across the United States, Europe and Asia and represent the bulk of the liquid milk market. Here in Nigeria, the goat milk is still not yet widely consumed because farmers are not yet taking advantage of the opportunity. The meat is believed to be the best animal meat available anywhere in the market for good reasons.


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