Hydroponics Business Plan

50,000.00 20,000.00

2. COMPANY SUMMARY

PATILAD started in the heart of the CEO a decade ago while he was in the University studying Industrial Chemistry. He loved his course of study but was always captivated by the activities of the agricultural students, often times he meets his friend in the department to explain the processes and activities they were taught that day. His passion grew when he graduated and decided to study more and make research on agriculture and safe practices to ensure a healthy setup on humans and the environment. He discovered a method – hydroponics farming. He gave time, attended pieces of training and got ready for having a farm of his own, today that dream and passion have found expression.

The company is a sole proprietorship business with activities overseen by the CEO, Mr.____________. The company has a management team who ensures the continuous flow of production.

2.1 Our Services

PATILAD FARMS – Hydroponics Farms, is an agro-allied company that will be involved in the use of hydroponic technology to produce better and safer crops also increasing the yield per unit of effort for the Nigerian and African market. We want to satisfy our customers with organic vegetable and fresh fruits in commercial quantities. We will also note that we operate at a high standard of food processing and packaging plant to serve our customers right.

We would abide by the rules of the federal government of Nigeria concerning hydroponic and other agro-industrial companies, and ensure that profits and business goals are achieved modestly. These are the areas we will concentrate on in our hydroponics crop farms. If the need arises we will definitely add more agriculture produce to our list;

  • Pepper
  • Cherry Tomatoes
  • Watercress
  • Lettuce
  • Spinach
  • Strawberries
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Table of content

Page

Executive Summary2
Objectives3
Keys to Success4
COMPANY SUMMARY4
Our Services4

Our Vision Statement5
Our Mission Statement5
Our Business Structure5
MARKET RESEARCH6
Industry Overview6
Industry Trend7
Industry Growth8
MARKET ANALYSIS9
Market Segmentation9
Target Market9
Market Trend10
SWOT ANALYSIS10
Strengths10
Weaknesses10
Opportunities11
Threats11
COMPETITION11
Bicfarms Concepts11
Fresh Direct Nigeria11
SALES AND MARKETING STRATEGY12
PUBLICITY AND ADVERTISING STRATEGY12
FINANCIAL PROJECTIONS AND COSTING13
Generating Funds / Startup Spring13
Sources Of Income13
Sales Forecast13
Payment Options14

1. EXECUTIVE SUMMARY

Food is the most important need of any man, necessary to sustain a person for his daily activities as it is well known that food is converted into energy which the body utilizes for its routine activities. It is not enough to eat food, food must be ensured that it is made with the right methods and healthy ingredients.

In recent times, agriculture has admitted the use of chemicals to enhance the productivity of the farming activities, these processes do not have an immediate effect, the effects are longtime based. This has been a reason for greenhouse and organic farming, it is safe, healthy and without side effects.

The major challenge of food production has been that lands for agriculture are no longer as abundant as they used to be many years ago due to urbanization, everyone wants to have the feeling of civilization and white collar jobs. This has called for an alternative method for farming and agriculture.

PATILAD FARMS – Hydroponics Farms, is a registered and licensed agro-allied company that will be based in Nigeria, we would construct our facility in a large expanse of land in the outskirt of the city. We are into mass production of fruit and vegetables through hydroponics technology. We also have the intention to build our own processing facility, so we could add value to agricultural products and export to other African states and gain the foreign exchange.

Our production facility would also be used by other agricultural firms that want to produce and add value to their products. We have also hired and trained competent staff to deliver a 21st-century hydroponics farm.

We have put in place marketing strategies to ensure that our brand gets a good notoriety, but we also trust in the free marketing our brand will get as a result of good yield and word of mouth from our existing clients.

The industry is a capital intensive one and therefore we will need funding for the startup. We intend to start with personal savings, loans from friends and family and ultimately a financial institution.

1.1 Objectives

  • Our main objective is to have a high-quality producing farm which can serve the local and international markets.
  • To build a sustainable farming system where only safe methods are practiced.
  • To sensitize the public on the importance of taking hydroponics food to the body and the environment.
  • To achieve a 23% net profit in the first year and consistently increase the margin.
  • To create a hub for training and equipping farmers with the right knowledge and skills to starting out safe practices for farming.

1.2 Keys to Success

  • A quick delivery system which cuts across several regions of our target location.
  • Our ability to increase the standard of health and quality food production without adverse effect on human and the environment.
  • Hygienic and safe production making use of greenhouses and its equipment.

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