Table of Content Page
Executive Summary 3
Business Description 4
Products and services 6
Market Analysis 7
Competitor Analysis 8
Sales and Marketing Plan 9
Operational Plan 12
Management plan 13
Financial Plan and Projections 14
PATILAD Rice Farm is a start-up rice Farm that is involved in production of quality and affordable edible polished rice targeting consumers in North Central Nigeria and is located in Lafia, Nassarawa state.
PATILAD Rice Farm is established as a limited liability company owned by Dayo Adetiloye, Kemi Awe, and other investors. The farm is managed and directed by Dayo Adetiloye, a veteran in the agric. industry with 8 years’ experience and Kemi Awe, an experienced Agro-allied specialist with over 15 years’ experience.
Products and Service
PATILAD Rice Farm will sell packaged locally produced edible polished rice. We produce, process and package to meet standard organization of Nigeria and international standard.
Nigeria as the largest nation in African presently consumes about 5 million MT of polished rice annually and about 36% of the rice consumed in Nigeria are imported.
According to the statistics released by the Federal Ministry of Agriculture and Rural Development (FMARD), 1.8 million metric tons (MT) of polished rice valued at N660 billion was imported into the country in 2014 alone. Apart from the stiff competition imported rice pose to locally produced rice, they also seems to
Competitors for PATILAD rice Farm are Choice Farms, Best Foods Global, Meat World Foods, Chi Farms, Obasanjo Farms
PATILAD rice Farm will establish its competitive edge through the expertise of its founders.
PATILAD rice Farm seeks N10 million in long-term financing to cover start-up costs, equipment, building expenses, and working capital.
Funding for the launch of the business is provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N14,500,000 and profit will reach about N3,843,950 in the 1st year of operation.