Table of content
Executive Summary 2
Products and services
Competitive Advantage 11
Market Research 12
Competitor Analysis 14
Sales and Marketing Plan 15
Operational Plan 17
Business Risk 21
Management and Structure 26
Financial Plan and Projections 28
In the 1930s, two technological innovations to decorate adire were developed that provided an avenue for men to gain entrance into the female-controlled industry. Although the women remain the specialist in the dyeing, tying, hand-painting and hand-sewing have done prior to dyeing, but the men are involved in the aspect of decorating techniques using stitching machine and applying starch through zinc stencils. However, the 1960s marked a new period of innovation in handcrafted cloth production in Yorubaland.
With the growing availability of chemical dyes from Europe, there was a revolution in colour and techniques which attracted the Nigerian fashion designers who adapted the designs to print high-quality cloth using imported colour-fast dyes in colours other than indigo. New multi-coloured adire utilized a simple technology and became a backyard industry so that the markets filled with the new adire.
Hot wax or paraffin was substituted for the indigenous cassava paste as a resist agent, and designs were created by simple techniques including tie-dye, folding, crumpling, and randomly sprinkling or splashing the hot wax onto a cloth prior to dyeing. Today the colouring and dye business has gone so popular and is now adopted by non-Nigerians both in Africa and other continents of Africa. Introducing technology to this market
2. Business Description
PATILAD is an exciting new business that allows people to order and get traditional/custom design coloured and dyed (adire/kampala) clothing of any type, we also have retail shops and online stores that you can easily walk, or log in as the case may be and buy your clothes from anywhere in the world. By intelligently leveraging cutting edge technology, every dress, every textile will harness the power of computer sublimation to allow custom printing in production runs as small as one unit. The company was founded by Kingsley &Dayo.
The company is set up as a Lagos based limited liability company and will have a storefront in Lekki as well as a comprehensive website that allows ordering to occur anywhere. The business is new. We are registered with the Corporate Affairs Commission of Nigeria (CAC).
Form of business: A sole proprietorship.
Owner of business: DayoAdetiloye
State of business: New business
Opening days: 24Hrs
Business Development Consultant: OyebadeAdejumobi (MBA), Hundred and five Academy
Legal Adviser: BarristerOyewumiOyewuni&Co
Board of Directors: Oyeyemi Femi&Kemi Aribisala
To establish a strong colour& dye (adire/kampala) textile production and sales brand spreading across Nigeria, Africa and World at large.
PatiladAdire will offer customers the best product at the best price. Customer’s expectations will always be exceeded.
To exceed the customers’ expectations by providing quality products and exceptional customer care services in a loving and caring way.