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Textile Colouring & Dye Business Plan

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Executive Summary

PATILAD is the brand name for our fabrics textile colour & dye (Kampala &Adire) production and retail company located in Lagos. We are into designing, weaving, dyeing, spinning, dress-making and selling of the popular Kampala attire. We have gone a step further in researching the latest network of the strong and strategically positioned retail establishment involved in the selling of fashionable quality Adire textiles of different varieties to both young and old, male and female who have the taste for quality. Our major target market is major cities in Nigeria, also focused on exports to nations in Africa, Europe, the Arab Emirates and the US where the Kampala textile is highly patronized. Our initial goal is to open our modern Kampala textile factory in this location and open up our chains of stores on a franchise model. We would hope to penetrate a sizable portion of the online retail market and also run a network of delivery services that reaches our far customers.
We make use of modern trends in garment making, adapting these techniques in the making of designs, embroidery, dyeing to bring out quality products.

The benefits of our products and services are
– High quality and all year availability of products
– Experienced and knowledgeable staffs
– Prompt delivery services for online purchase
– Excellent Customer Care Services
– Kampala designs adapted to a variety of garment types

We project solid Net profits in the first year. Third-year Sales and Net Profits increase significantly. We forecasted a 40% market share. With the introduction of N5,000,000, The business will generate a very high gross margin and a modest net margin after year three years and comfortable margin after year five. By year five the business will have developed a respectable yearly net profit.

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Table of content

Page
Executive Summary 2
Introduction 5
Business Description
6
Products and services
10
Competitive Advantage11
Market Research 12
Competitor Analysis14
Sales and Marketing Plan15
Operational Plan17
Business Risk21
Management and Structure 26
Financial Plan and Projections 28

1. Introduction

In the 1930s, two technological innovations to decorate adire were developed that provided an avenue for men to gain entrance into the female-controlled industry. Although the women remain the specialist in the dyeing, tying, hand-painting and hand-sewing have done prior to dyeing, but the men are involved in the aspect of decorating techniques using stitching machine and applying starch through zinc stencils. However, the 1960s marked a new period of innovation in handcrafted cloth production in Yorubaland.

With the growing availability of chemical dyes from Europe, there was a revolution in colour and techniques which attracted the Nigerian fashion designers who adapted the designs to print high-quality cloth using imported colour-fast dyes in colours other than indigo. New multi-coloured adire utilized a simple technology and became a backyard industry so that the markets filled with the new adire.

Hot wax or paraffin was substituted for the indigenous cassava paste as a resist agent, and designs were created by simple techniques including tie-dye, folding, crumpling, and randomly sprinkling or splashing the hot wax onto a cloth prior to dyeing. Today the colouring and dye business has gone so popular and is now adopted by non-Nigerians both in Africa and other continents of Africa. Introducing technology to this market

2. Business Description
PATILAD is an exciting new business that allows people to order and get traditional/custom design coloured and dyed (adire/kampala) clothing of any type, we also have retail shops and online stores that you can easily walk, or log in as the case may be and buy your clothes from anywhere in the world. By intelligently leveraging cutting edge technology, every dress, every textile will harness the power of computer sublimation to allow custom printing in production runs as small as one unit. The company was founded by Kingsley &Dayo.

The company is set up as a Lagos based limited liability company and will have a storefront in Lekki as well as a comprehensive website that allows ordering to occur anywhere. The business is new. We are registered with the Corporate Affairs Commission of Nigeria (CAC).

Form of business: A sole proprietorship.
Owner of business: DayoAdetiloye
State of business: New business
Opening days: 24Hrs
Business Development Consultant: OyebadeAdejumobi (MBA), Hundred and five Academy
Legal Adviser: BarristerOyewumiOyewuni&Co
Banker: GTB
Board of Directors: Oyeyemi Femi&Kemi Aribisala

VISION

To establish a strong colour& dye (adire/kampala) textile production and sales brand spreading across Nigeria, Africa and World at large.

MISSION
PatiladAdire will offer customers the best product at the best price. Customer’s expectations will always be exceeded.
To exceed the customers’ expectations by providing quality products and exceptional customer care services in a loving and caring way.

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