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Bespoke Fashion and Garment Making Business Plan

20,000.00

Executive Summary

PATILAD Fashion Ltd Company is into bespoke fashion and garment production business. We are into the making of bespoke, ready-made and uniform garment production. We provide a one-stop location for in-vogue clothing designs, shoes, bags and other accessories for ladies.PATILAD Fashion Ltd is an existing business registered with the Corporate Affairs Commission of Nigeria on 4th February 2017.

Our vision is to be among the first 3 largest women bespoke fashion and garment production outlet in Nigeria by 2020.

PATILAD Fashion Ltd carries Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women. Our branded wears, dresses, shoes, handbags wrist-watches and other accessories are for high-class society ladies.

Our Marketing strategies is to develop strong relationships with customers by utilizing Style Assessment and offering services to help each woman determine the right clothes for her.

To overcome seasonality concerns, PATILAD Fashion Ltd will carry 50 per cent of the merchandise in fashion and wardrobe accessories. Additionally, PATILAD Fashion Ltd will provide alterations, personal shopping services and special ordering for our customers.

With over 15 years of work experience that is directly relevant to managing and operating a successful clothing boutique, Dayo Adetiloye (MD/CEO) will manage the business to profit.

PATILAD Fashion Ltd looks to bring in annual sales of N41,635,000 in the first year with an operating profit margin of 20%. Gross margins are at 35%, which is 6 percentage points higher than the retail industry average but in line with bespoke fashion and garment making averages.

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Table of content

Page

Executive Summary4
Business Description
6
Products and services
9
Market Analysis 10
Competitor Analysis
11
Sales and Marketing Plan
14
Operational Plan
17
Management plan 19
Financial Plan and Projections 24

Business Description

PATILAD Fashion Ltd Company is into bespoke fashion and garment making business. We are into the making of bespoke, ready-made and uniform garment production. We also sell shoes, bags and other accessories for ladies.

PATILAD Fashion Ltd is an existing business registered with the Corporate Affairs Commission of Nigeria on 4th February 2017.

Form of business: Limited Liability Company

Owners of business: Dayo Adetiloye and other investors

State of business: The business is an existing business

Opening days: 9 am -7 pm, Monday to Saturday.

Business Development Consultant: RofiatOmoniyi (MBA), Hundred And Five Academy

Legal Adviser: Barrister Oyewumi

Board of Directors: RofiatOmoniyi, Adekunle Sule, Adejoke Salami

VISION

To be among the first 3 largest women bespoke fashion and garment making outlet in Nigeria by 2020.

MISSION

• To provide men and women with a boutique that offers a comfortable and approachable environment.
• To showcase quality, well-constructed fashions from prominent and cutting-edge designers.
• To offer a variety of beautiful and high-end fashion accessories.
• To help women learn what clothing and styles go best with their unique personalities.
• To generate buzz and sales through top-notch exclusive services.

OBJECTIVES

• To turn inventory five times and generate N150,000 in sales per square foot.
• To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold.
• To drive awareness and build sales through mentions in both local print and the nation’s top fashion magazines.

KEYS TO SUCCESS

1. Having a good location in a high-shopping area
2. Quality product and good relationships with vendors
3. Different varieties and sizes of ladies’ choicest clothing
4. Outstanding customer service
Product /services

PATILAD Fashion Ltd produces and sells bespoke, ready-to-wear (RTW) designer and casual/contemporary apparel, uniform and corporate wears & accessories for women.

We sell branded ladies dresses, shoes, handbags wrist-watches and other accessories.

Dresses range from Casual Tops, Blouses, Sweaters, Knits, Pants, Skirts, Denim, Separates, Jackets/Blazers, Coats/Outerwear, to Fashion Accessories, Jewellery, Personal Care, Wardrobe Accessories, Style Assessments, and Special Orders.

Through our team of dedicated and experienced staff produce different designs. We have several classic Modern African fashion lines in vogue that appeals to our target market. Moreover, we are constantly in touch with the market, to find, develop and modernise fashion trends that command high value to high-class society women with our different locations.

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