Table of content
Executive Summary 4
Products and services
Market Analysis 10
Sales and Marketing Plan
Management plan 19
Financial Plan and Projections 24
PATILAD Fashion Ltd Company is into bespoke fashion and garment making business. We are into the making of bespoke, ready-made and uniform garment production. We also sell shoes, bags and other accessories for ladies.
PATILAD Fashion Ltd is an existing business registered with the Corporate Affairs Commission of Nigeria on 4th February 2017.
Form of business: Limited Liability Company
Owners of business: Dayo Adetiloye and other investors
State of business: The business is an existing business
Opening days: 9 am -7 pm, Monday to Saturday.
Business Development Consultant: RofiatOmoniyi (MBA), Hundred And Five Academy
Legal Adviser: Barrister Oyewumi
Board of Directors: RofiatOmoniyi, Adekunle Sule, Adejoke Salami
To be among the first 3 largest women bespoke fashion and garment making outlet in Nigeria by 2020.
• To provide men and women with a boutique that offers a comfortable and approachable environment.
• To showcase quality, well-constructed fashions from prominent and cutting-edge designers.
• To offer a variety of beautiful and high-end fashion accessories.
• To help women learn what clothing and styles go best with their unique personalities.
• To generate buzz and sales through top-notch exclusive services.
• To turn inventory five times and generate N150,000 in sales per square foot.
• To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold.
• To drive awareness and build sales through mentions in both local print and the nation’s top fashion magazines.
KEYS TO SUCCESS
1. Having a good location in a high-shopping area
2. Quality product and good relationships with vendors
3. Different varieties and sizes of ladies’ choicest clothing
4. Outstanding customer service
PATILAD Fashion Ltd produces and sells bespoke, ready-to-wear (RTW) designer and casual/contemporary apparel, uniform and corporate wears & accessories for women.
We sell branded ladies dresses, shoes, handbags wrist-watches and other accessories.
Dresses range from Casual Tops, Blouses, Sweaters, Knits, Pants, Skirts, Denim, Separates, Jackets/Blazers, Coats/Outerwear, to Fashion Accessories, Jewellery, Personal Care, Wardrobe Accessories, Style Assessments, and Special Orders.
Through our team of dedicated and experienced staff produce different designs. We have several classic Modern African fashion lines in vogue that appeals to our target market. Moreover, we are constantly in touch with the market, to find, develop and modernise fashion trends that command high value to high-class society women with our different locations.