Table of content Page
Executive Summary 3
Business Description 4
Products and services 6
Market Analysis 7
Competitor Analysis 8
Sales and Marketing Plan 9
Operational Plan 12
Management plan 13
Financial Plan and Projections 14
PATILAD Fashion Ltd Company is into women fashion retail business. It sources and provides brand names and in vogue clothing, shoes, bags and other accessories for ladies. PATILAD Fashion Ltd is an existing business registered with Corporate Affairs Commission of Nigeria on 4th February 2015.
Our vision is to be among the first 3 largest women clothing retail outlet in Nigeria by 2020.
PATILAD Fashion Ltd carries Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women. We sell branded ladies dresses, shoes, hand bags wrist-watches and other accessories.
Our Marketing strategies is to develop strong relationships with customers by utilizing Style Assessment and offering services to help each woman determine the right clothes for her.
To overcome seasonality concerns, PATILAD Fashion Ltd will carry 20 percent of merchandise in fashion and wardrobe accessories. Additionally, Zanzi Retail Ltd will provide alterations, personal shopping services and special ordering for our customers.
With over 15 years of work experience that is directly relevant to managing and operating a successful clothing boutique, Dayo Adetiloye (MD/CEO) will manage the business to profit.
PATILAD Fashion Ltd looks to bring in annual sales of N41,635,000 in the first year with an operating profit margin of 20%. Gross margins are at 45%, which is 6 percentage points higher than the retail industry average but in line with retail boutique averages.