Event Management Business Plan


The Event planning services began to gain popularity in the early s2000 in Nigeria, before then only big corporation do make use of this service.

Now we have event planners planning weddings, birthdays, parties, fairs, carnivals, shows, conferences, Seminars for all kind of groups of people and firms.

The event planning activity however has a need to move with the latest trend in the industry- which is where PATILAD Event Planning service comes in. We take a step further in offering a tech solution with event planning and covering more customer base, striking deals with more vendors and making a good solid profit.


Executive Summary                                                                3

Introduction                                                                           4

Business Description                                                              9

Products and services                                                            9

Competitive Advantage                                                         12

Market Research                                                                     15

Competitor Analysis                                                               15

Sales and Marketing Plan                                                       16

Operational Plan                                                                    17

Business Risk                                                                          20

Management and Structure                                                   20

Financial Plan and Projections                                              21


Executive Summary

PATILAD The Event Planning Specialists, brings to Lagos a new breath of air in the event planning market. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software,  will lead the market, providing the same quality results, every time.

PATILAD is an equal opportunity business making its expertise and its products available to help its customers plan their own events. Catering for events (tasty small chops), party Packs (complete kits for their event); make hosting a party a snap, right down to the refreshments. Our event planning app also brings interactive event planning as close as their mobile phones. Through these and other affordable products and services, PATILAD aims to be the number one resource for any event.

PATILAD also specializes in corporate customers.  We offer variety of services, for the corporate world e.g retreat training services, Gala night, Award Night, Company’s Hangouts as well as product launch event planning.  We can take care of the planning of events, as well as actually hosting through the use of one or more of PATILAD’s strategic business partners.

The market for event planning is steady and profitable. Patilad intends to profit nicely from our many event vendors, no matter the economic downturns, most people still need someone to organize their events because it’s safer, it’s cheaper and better.  In short, the need for event planning/hosting services rarely diminishes, it is a steadily increasing demand that PATILAD will capitalize on.

We projected growth rate to be over 100% through year three and will have profits as a function of sales over 11% by year three.  By the beginning of year two PATILAD will have 25 employees.


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