Executive Summary 3
Business Description 9
Products and services 9
Competitive Advantage 12
Market Research 15
Competitor Analysis 15
Sales and Marketing Plan 16
Operational Plan 17
Business Risk 20
Management and Structure 20
Financial Plan and Projections 21
PATILAD The Event Planning Specialists, brings to Lagos a new breath of air in the event planning market. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, will lead the market, providing the same quality results, every time.
PATILAD is an equal opportunity business making its expertise and its products available to help its customers plan their own events. Catering for events (tasty small chops), party Packs (complete kits for their event); make hosting a party a snap, right down to the refreshments. Our event planning app also brings interactive event planning as close as their mobile phones. Through these and other affordable products and services, PATILAD aims to be the number one resource for any event.
PATILAD also specializes in corporate customers. We offer variety of services, for the corporate world e.g retreat training services, Gala night, Award Night, Company’s Hangouts as well as product launch event planning. We can take care of the planning of events, as well as actually hosting through the use of one or more of PATILAD’s strategic business partners.
The market for event planning is steady and profitable. Patilad intends to profit nicely from our many event vendors, no matter the economic downturns, most people still need someone to organize their events because it’s safer, it’s cheaper and better. In short, the need for event planning/hosting services rarely diminishes, it is a steadily increasing demand that PATILAD will capitalize on.
We projected growth rate to be over 100% through year three and will have profits as a function of sales over 11% by year three. By the beginning of year two PATILAD will have 25 employees.