Table of content
Page
Executive Summary 3
Introduction 4
Business Description
4
Products and services
9
Market Research 10
Competitor Analysis 11
Sales and Marketing Plan 14
Operation Plan 17
Management and Structure 19
Financial Plan and Projections 23
Executive Summary
Overview
PATILAD Agro Farm is a standard and registered organic farm that’s majors in the cultivation of plantain fruit, and minors in bimonthly plants like bell pepper and vegetables like cucumbers, green leaves, spinach, pumpkin leaf, carrots, and eggplants. We are located in Ifo – Ogun State (a 20minute drive to the capital of Lagos State) We take into practice technical ways of running a profitable modern organic farm and hope to establish a robust distribution network all across Nigeria.
The Company
PATILAD Agro farm Agribusiness is established as a Sole proprietorship owned by Dayo Adetiloye. The farm is managed and directed by Dayo Adetiloye, a farmer with good years of experience as an infopreneur. Our organic farm is poised to produce all month productivity as we have a clearly planned farm system and modern greenhouse technology that allows for continual harvesting season in and out.
Products and Service
PATILAD Agro Farms has a purchased a one-hectare farm and plans to rent more around the same location to cultivate, package and sell the following crops and vegetables all year round.
- Plantain Fruit, plantain suckers, plantain flour and plantain chips
- Bell pepper, both dried and processed
- Fast growing vegetables like cucumbers, green leaf, spinach, pumpkin leaf, carrots, and eggplants.
We cultivate, process and package to sell to resellers, local farmers, food companies, local markets, food stores, online superstores, individuals and corporate.
The Market
The contribution of our farm to reduce the hike in price due to a surge in demand over the supply of our agro-allied products cannot be overemphasized. The plantain fruits and vegetables are always on consistent high demand all year round, and the market has not been able to reach a half of that demand. Our target markets are in Lagos. Being the business capital of Nigeria and its second most populous state, Lagos state boasts of over 50 million residents and a food industry valued at 100 billion. Experts also believe that this market will witness a 45% growth in 2017 alone.
Competition
Competitors Choice Farms, Best Foods Global, Ajanla Farms, Obasanjo Farms
PATILAD Agro Farm will establish its competitive edge through the expertise of its founders and resilience in innovative market strategy and product creation.
Financial Considerations
We seek N10,000,000 in long-term financing to cover start-up costs, equipment, and working capital.
Funding for the launch of the business is provided primarily by Grants and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N5,775,000 and profit will reach about N2,146,813 in the 1st year of operation.
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