Table of content	Page
Executive Summary	3
Introduction	4
Business Description	9
Products and services	9
Competitive Advantage	12
Market Research	15
Sales and Marketing Plan	16
Operation Plan	17
Business Risk	20
Management and Structure	21

Executive Summary

PATILAD Travel International (PTI) will begin operations this year and provide adventure and travel packages to Nigerians. An opportunity for success exists because the national travel industry is growing at 4%, and adventure travel at 10% annually.

PTI is researching the market to identify potential opportunities for future sales in this rapidly changing environment. PTI’s long-term goal is to establish itself as an internationally recognized provider of top-of-the-line adventure travel. This goal does not prohibit PTI from participating in additional segments. It does, however, provide a corporate focus and a differentiated offering.  

PTI has established relationships with providers of travel-related products and services. Two major airlines have been selected as our primary ticket providers in part because they do not cap the agent’s profit on tickets. This allows us to capture the 10% margin on ticket sales that was for many years the industry standard. Market research has enabled us to identify and establish working relationships with service providers around the world. PTI has been able to identify opportunities to capture margins of up to 25% from certain parties. Sourcing will be continuously evaluated.

 PTI will take advantage of trade shows, travel industry publications, and other sources of industry-related information to monitor the quality of its offering.

PTI will start as a small organization and its employees will share in management duties and decision making. It will be important for each member of the team to be capable in all aspects of the business. Prerequisites for all PTI employees include at least five years travel industry experience, knowledge, and ability in the types of activities PTI will promote.

Prices will be competitive with the remainder of the market. The company’s estimated sales for the first year of operations are approximately ₦13,000,000 increasing 10% annually for the next two years.

PTI will begin operations with four full-time positions. The positions are as follows; general manager and president, marketing and advertising director, accountant, and one travel agent.

The company does not expect any problems with expenses or cash flow within the next three years. Annual cash flow for the first year of operation becomes positive in the second quarter of operation.

1.    Introduction

It is a fact that the travels and tourism industry is not all about tourists but also about all those who travel from one country to another, from one city to another for various purposes and with the help of travel agencies.

The line of business (travel agency) is flexible and open to both big-time investors who have the financial capacity to invest in the travel and tourism industry and also aspiring entrepreneurs who just want to make a living but don’t have started – capital. As a matter of fact, entrepreneurs can start out as freelance travel agents if they are diligent enough, they can build a big and well-organized traveling agency.

Simply put, travel agencies render services that cover all aspect of traveling. Our job is to help our clients in securing visas (especially transit visas), purchase flight tickets, book hotels, book taxi cabs and bus shuttle services and of course make arrangement for site seeing amongst other services.

We work in conjunction with service providers such as airline companies, car rentals companies, cruise lines companies, hotels, railways, tourist sites managers and perhaps interpreters and security agencies.

2. Business Description

PTI is a full-service travel agency that specializes in adventure travel and provides recreational and business travelers with professional service and consultation. PTI will position itself as a specialist in the field of adventure travel and will generate the majority of its income from this segment.

PTI’s total start-up capital requirement is approximately ₦4,000,000. Start-up will be financed through the owner’s personal investment and a long-term loan secured from a commercial Bank. Start-up details are:

• EXPENSES: These will be rent, office supplies, consultant’s fees, insurance, utilities, computers and internet access etc.
•  ASSETS: Primarily cash and computers.
• INVESTMENT: The bulk of the investment will come from a loan and from the personal savings of the owner.
• LOANS: A ₦2,000,000 loan has been secured from Woodville First National Bank.

PTI is a sole proprietorship owned and operated by Dayo Adetiloye in Lagos, Nigeria. PTI’s owner is researching the possibility of establishing PTI as a Limited Liability Company (LLC) or Partnership (LLP). This may occur within eighteen months of operation.