Executive Summary
- Company Overview
- Background Information 7
- Name and structure of business 7
- Vision 8
- Mission 8
- Values 8
- Business Objectives 8
- Industry Analysis
- Industry Trend and Force 10
- Market Overview 11
- Market Size and Projections 11
- Competitive Analysis (Porter’s 5 Forces) 11
- Direct
- Indirect
iii. Competitive Advantage 14
- SWOT 15
- Key Facts About Goat Farming 16
- Terms and Definitions 16
- Breeds and characteristics 18
iii. Location Requirement 20
- Pen Design and Construction 20
- Diseases and Management 20
- Feed and Sources 23
- Critical Success Factors 24
- Marketing Plan
- Market Positioning 25
- Marketing Strategies 26
- Products and Services 26
- Pricing 26
- Promotion 27
- Distribution 27
- PEST Analysis 27
- Operations
- Key processes 28
- Milestones 30
- Management Structure
- Organizational Structure 31
- Key Roles and Functions 31
- Financial Plan and Projection
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- Financial Plan 35
- Key Assumptions 35
- Financial Highlights 35
- Financial Diagnostic 36
- Business Risks and Mitigants 38
Executive Summary
Overview
PATILAD GOAT Farm is an integrated farm involved in the production of quality and affordable goat meat also known as chevon, milk, skins and manure amidst other derivative products from them targeting consumers in south-south Nigeria and the country at large. We are located in Ikorodu, Lagos state.
The Company
PATILAD GOAT Farm is established as a limited liability company owned by Dayo Adetiloye, Oyebade Adejumobi, and other investors. The farm is managed and directed by Dayo Adetiloye, a veteran in the agricultural industry with over 15 years’ experience and Oyebade Adejumobi, an experienced Agro-allied specialist who also has vast years of experience in integrated animal farm management.
Products and Service
PATILAD GOAT Farm sells goat products, including goat meat aka chevon (for adults), or cabrito for meat from younger animals. Milk, skins and manure will also be sold as a by-product of our farm with skin accounting for more than 60% of revenue from this sources. Customers desirous of purchasing live goats will also get their choice. Our abattoir services are done in the most professional and hygienic way where we dress live goats for our customers and also sell goat (by)products to our customers. Our products are hygienic, rich in protein and of high quality. We produce, process and package to meet the requirements of standard organization of Nigeria (SON) and the international standard organization (ISO).
The Market
Nigeria as the largest nation in Africa presently consumes a combined 8.5 million metric tonnes (MT) of goat meat. This is against the background of domestic production of just about 5.5 million MT. Although new goat farms are springing up from time to time in the country, the level of production is mainly subsistence, the common breeds raised are of low fecundity, production system is inefficient and the market is grossly unorganized. A lot of the goat industry’s production potential remains generally untapped.
Competition
Competitors for PATILAD GOAT Farm are Linda Farms, Chucks Farm, Yemi Dare Farm, Tunde Enterprise and Akin and sons. PATILAD GOAT Farm will establish its competitive edge through the expertise of its founders, its excellent products and services and its affordable prices.
Financial Considerations
PATILAD GOAT Farm seeks N10 million in long-term financing to cover operation costs, equipment, building expenses and working capital. Funding for the launch of the business is provided primarily by equity from the partners and investors.
The business will reach positive cash flow in its 10th month of operation, allowing for expedited repayment of its loan obligations, as well as for dividends to be paid to the owners. Revenue will top N15,450,000 and gross margin will reach about N7,965,000 in the 1st year of operation.
COMPANY OVERVIEW
Background Information
Goat farming is one of the most rewarding animal rearing business anyone can engage in anywhere in the world. Goat meats are widely accepted and consumed round the globe, while the milk is also gaining in popularity and is being sold in supermarkets across the United States, Europe and Asia and represent the bulk of the liquid milk market. Here in Nigeria, the goat milk is still not yet widely consumed because farmers are not yet taking advantage of the opportunity. The meat is believed to be the best animal meat available anywhere in the market for good reasons.
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